Spiritual CSR Fundraising Leads

The assignment is to build and run an end-to-end lead-generation programme that attracts Corporate Social Responsibility decision-makers and other middle-aged professionals willing to fund a series of upcoming spiritual initiatives.

Scope of work
• Shape a clear funnel strategy that combines Facebook, Instagram, and LinkedIn outreach with follow-up telephone engagement.
• Script, storyboard, and edit short, persuasive video content (our primary format) that quickly communicates the social impact of each activity.
• Deploy and optimise paid and organic campaigns, retargeting sequences, and drip email/WhatsApp touch-points to move prospects from first click to warm lead.
• Create a concise call script for tele-calling so my internal team can qualify intent and secure appointments.
• Track every interaction in a shared sheet or lightweight CRM and deliver weekly summary reports on spend, reach, leads generated, and conversion rate.

Acceptance criteria
A lead is counted only when the prospect has explicitly expressed interest in allocating CSR funds (or personal philanthropic capital) and has provided verifiable company or contact details. The campaign concludes once an agreed-upon lead target is reached or all planned creative assets have been exhausted, whichever comes first.