Social Media Mortgage Lead Generation
Budget: $250 – $750 USD
I need a steady flow of qualified borrower inquiries for my mortgage practice and want to achieve that entirely through social-media marketing. The focus is Facebook, LinkedIn, and Instagram; those three platforms should carry the full campaign.
Scope of work
• Craft and schedule platform-specific content that positions me as a knowledgeable, approachable loan officer.
• Plan and run targeted paid ads that capture contact information for home-purchase and refinance prospects.
• Build or refine simple lead funnels (e.g., click-to-Messenger, lead forms, or landing pages) so every interaction is recorded for follow-up.
• Monitor performance, tweak audiences and creatives weekly, and report concise metrics—cost per lead, click-through rate, and conversion to live conversations.
Acceptance criteria
• Minimum of 40 new, verifiable mortgage leads per month originating from the three specified channels.
• Leads include name, phone, email, purchase or refi intent, and anticipated loan amount.
• Ad account data and all creative assets delivered to me in editable format.
Tools at your discretion—Meta Ads Manager, LinkedIn Campaign Manager, Canva, Hootsuite, Zapier, or similar—as long as you can meet the numbers above and keep compliance in mind.
I will provide branding guidelines and lender-specific disclaimers once we begin; the rest is over to you to execute and optimise.
Scope of work
• Craft and schedule platform-specific content that positions me as a knowledgeable, approachable loan officer.
• Plan and run targeted paid ads that capture contact information for home-purchase and refinance prospects.
• Build or refine simple lead funnels (e.g., click-to-Messenger, lead forms, or landing pages) so every interaction is recorded for follow-up.
• Monitor performance, tweak audiences and creatives weekly, and report concise metrics—cost per lead, click-through rate, and conversion to live conversations.
Acceptance criteria
• Minimum of 40 new, verifiable mortgage leads per month originating from the three specified channels.
• Leads include name, phone, email, purchase or refi intent, and anticipated loan amount.
• Ad account data and all creative assets delivered to me in editable format.
Tools at your discretion—Meta Ads Manager, LinkedIn Campaign Manager, Canva, Hootsuite, Zapier, or similar—as long as you can meet the numbers above and keep compliance in mind.
I will provide branding guidelines and lender-specific disclaimers once we begin; the rest is over to you to execute and optimise.