Social Media Marketing & Lead Generation for Chalo Pardesh Tour Operator

Job ID: 40112361

Budget: ₹1,500 – ₹12,500 INR

I am the owner of Chalo Pardesh, an international tour operator specializing in premium, custom-tailored travel experiences, including hotels, transfers, and attractions. We focus on high-quality, ground-level expertise—such as providing private 4x4 Land Cruisers and unlimited game drives for our Kenya safaris—to ensure a superior experience over standard group tours.

I am looking for a results-driven freelancer to join us as a growth partner. This is a performance-linked role for a marketer who can turn creative storytelling into high-value bookings.

1. The Incentive Model

a. Performance-Based: This position is strictly incentive-based to start.
b. Profit Share: You will receive a 10% share of the net profit for every booking closed through the leads you generate.
c. Earning Potential: Your commission typically ranges from ₹1,000 to ₹10,000 per booking, depending on the total profit of the service or package sold.

2. Objectives

a. Build Authority: Establish Chalo Pardesh as a trusted premium brand through high-end visual storytelling.
b. Strategic Promotion: Effectively market our customizable international packages (USA, Africa, Europe, Asia) to high-intent travelers.
c. Drive Conversions: Focus on high-quality lead generation, aiming for at least 2 closed bookings per major content campaign.

3. Responsibilities

a. Strategy Elevation: Audit and optimize our Instagram and LinkedIn presence to match a premium international aesthetic.
b. Content Engineering: Create compelling Reels, videos, and carousels that highlight our USPs, such as private 4x4 vehicles and all-inclusive pricing.
c. Targeted Campaigns: Develop and execute marketing initiatives designed to attract quality leads with a high likelihood of conversion.

4. Requirements

a. Conversion Focus: Proven experience in social media marketing and direct-response lead generation.
b. Creative Excellence: Ability to produce visually stunning and persuasive video/graphic content.
c. Industry Knowledge: Familiarity with the travel industry and what drives customers to book international packages.
d. Entrepreneurial Mindset: A strategic thinker who is motivated by a profit-sharing growth model.

5. Deliverables

a. A comprehensive social media roadmap for Instagram and LinkedIn.
b. A consistent schedule of high-quality content and posts.
c. Performance reports including lead tracking, analytics, and conversion data.

Your expertise will be a cornerstone in the growth of Chalo Pardesh. If you are a results-oriented creator ready to build a global brand and share in its success, I want to hear from you!