Social Media Lead Generation

I need a results-driven paid marketer to design, launch, and optimise lead-generation campaigns across social media. The sole objective is to bring in qualified leads and direct sales, not vanity metrics.

Scope of work
You’ll run paid campaigns on Facebook, Instagram, LinkedIn as well as Reddit, Telegram, and Quora. From audience research and creative concepting to daily bid management and reporting, the entire funnel should be covered. While social media is the core channel, I’m open to your strategic suggestions if you can prove they will lower CAC or shorten the sales cycle.

Key deliverables
• Campaign blueprint: target personas, budget split, and KPI forecast
• Ad assets: copy, visuals, and any required landing-page recommendations
• Platform setup: pixels, tracking, and conversion events correctly configured
• Ongoing optimisation: A/B tests, audience refinements, creative refreshes
• Weekly performance report highlighting spend, CPL/CPA, and actionable next steps

Acceptance criteria
Campaigns must go live within seven days of project start, hit the agreed CPL target by the end of week three, and include transparent, dashboard-level reporting I can verify at any time.

Please confirm your experience with these exact platforms and share one brief example of a campaign where you improved lead volume or reduced cost per lead.