Social Media & Lead Gen for Solar Business -- 2

Job ID: 40158634

Budget: $250 – $750 AUD

Hi Freelancer,
I’m the owner of IMS ENERGY PTY LTD, a solar and battery installation company in Australia. I’m looking to hire a skilled Social Media Marketing & Lead Generation Expert to improve our social media performance and help us generate consistent enquiries and bookings.

Our Goal

To build a strong online presence and generate qualified leads through Facebook, Instagram and optionally expand into TikTok, YouTube Shorts, and Google Business Profile.

What I Need Help With

Strategy & Growth

Social media strategy aligned with business goals

Content pillars: savings, rebates, batteries, installations, testimonials, trust badges

Monthly content calendar + posting schedule

Content & Branding

Professional captions + hashtags

Reel ideas & scripts (short-form video)

Canva templates / branded content layout

Improve brand trust (NETCC + Smart Energy Council (small business member) + CEC style presentation)

Lead Generation

Create/optimize paid campaigns (Meta Ads)

Retargeting strategy + performance tracking

Improve cost per lead + conversion rate

Automation Tools (Preferred)

Predis.ai for automated posting

AdCreative.ai for ad creatives

Experience with GoHighLevel automation is a bonus

Please Include in Your Proposal

Your past experience in local service businesses (solar/home improvement preferred)

Examples of results or campaigns you have managed

Your plan for the first 30 days

Your pricing model (weekly/monthly)

Looking forward to working with the right expert long-term.
Thank you,
Joseph