Salesforce Mailchimp Sales Email Campaign

I want to launch a tightly-targeted promotional series aimed at converting new leads into paying customers, and I need it running seamlessly in both Salesforce and Mailchimp. The core objective is pure and simple: drive sales.

Here’s what must happen. First, the new-lead segments that already live in Salesforce need to stay perfectly synced with matching lists in Mailchimp. From there, I’ll rely on you to craft a short sequence of promotional emails—strong copy, clear CTAs, mobile-friendly templates, and A/B test variations included. Automations have to be set up so every fresh lead receives the right message at the right time, and all engagement data flows back into Salesforce for pipeline visibility.

Deliverables
• End-to-end integration check between Salesforce and Mailchimp (no manual exports)
• Two-to-three email templates, fully branded and responsive
• Automated workflow that triggers on new-lead entry and stops when a sale is logged
• A/B testing plan plus initial performance report with recommendations for iteration

Success is measured by higher open and click-through rates that translate into actual conversions, so I’ll be watching the numbers closely inside both platforms. If you navigate Salesforce Marketing Cloud or Journeys, great; if you prefer the standard Sales Cloud with native Mailchimp sync, that works too—as long as attribution is airtight. Expect quick feedback loops so we can optimise fast.