SEO Boost for Lead Generation

I need my service-based website to show up prominently on Google so that visitors actually pick up the phone or fill out a form—purely to generate more leads and, ultimately, sales.

Right now the site is built around straight-forward service descriptions; there are no product pages or blog posts in play. I have tinkered with basic keyword optimisation, but that is the extent of my previous SEO work—no structured backlink campaigns, no local SEO, and no technical clean-up.

Here’s what I’m hoping you can take ownership of:

• Audit the current site and pinpoint why it is not ranking for the high-intent service keywords we target.
• Craft and execute a full SEO plan that goes beyond keywords—think authoritative backlinks, smart on-page fixes, local optimisation where it matters, and any technical adjustments needed to satisfy Google’s latest algorithm expectations.
• Provide clear, measurable milestones tied to lead generation, such as higher placement for agreed-upon keywords and a tangible uptick in qualified enquiries through the site.

If you have a proven track record of turning under-performing service websites into lead machines, I’m eager to hear how you would approach this and what early wins we could expect.