Real Estate Lead Generation

I need help attracting qualified residential buyers interested in the pre-construction homes I’m bringing to market in our city. Your task is to design and run a local-focused lead-generation funnel, then deliver contacts who are genuinely ready to discuss floor plans, pricing, and timelines.

My priority is a steady stream of fresh, exclusive leads—people who have explicitly shown interest in new-build opportunities rather than general home shoppers. You may lean on Facebook or Instagram ads, Google Ads, landing pages, organic social, email magnets, or any other channel you know converts well for this niche; what matters is cost-effective volume and solid intent. Familiarity with real-estate CRMs (e.g., HubSpot, Follow Up Boss) and retargeting pixels will be an advantage, as I’d like everything tracked from first click to booked appointment.

Deliverables I expect:
• A brief campaign plan outlining audiences, messaging angles, and budgets
• Creative assets (ad copy, images, landing-page wording) ready to deploy
• Campaign setup and go-live inside the chosen platforms
• Weekly performance reports with lead counts, CPL, and recommendations
• A clean CSV (or direct CRM push) of each week’s verified leads

I’m open to small tests first, then scaling quickly once we see consistent cost per lead. If you’ve successfully filled sales pipelines for similar local real-estate projects, tell me briefly how many leads you generated, the CPL achieved, and the channels used when you apply.