RFP for marketing specialist

OVERVIEW:
We’re seeking a results-driven Marketing Specialist to support the implementation of a lead generation campaign centered around a free webinar.

PROJECT GOALS:
- Attract qualified leads to grow our email list
- Drive views and engagement with our 30-minute recorded webinar
- Convert leads into free discovery calls and future clients

SCOPE OF WORK:
We need a marketing specialist to manage and/or support the following:

Campaign Strategy & Execution:
- Refine and optimize the existing lead gen campaign strategy
- Recommend budget allocation and targeting tactics

Ads Management:
- Set up, monitor, and optimize a Meta (Facebook/Instagram) campaign
- Run Google Ads with a $100 starter budget
- Create/update ad copy and creative based on existing assets

Website and Landing Page Support:
- Review and improve copy, design, or flow (WordPress and Mailchimp)
- Update WordPress site
- Set up conversion tracking (via Facebook Pixel, GA4, etc.)
- SEO improvements (based on existing strategy and recommendations)

Email Marketing:
- Finalize email nurture sequence (4–5 emails)
- Set up automation in Mailchimp
- Monitor performance and adjust subject lines/copy if necessary

Reporting & Optimization:
- Provide basic performance reporting (clicks, cost per lead, signups, etc.)
- Recommend A/B tests or refinements

TOOLS & PLATFORMS:
- Mailchimp (email automation)
- WordPress and/or Mailchimp landing page
- Zoom, YouTube (existing videos)
- Meta Business Manager (ad platform)
- Google Analytics (tracking)
- Canva and/or Descript (creative)

TIMELINE:
- Campaign launch: As soon as possible
- Duration: 2–4 weeks

BUDGET:
- Compensation for this project: Please submit your hourly rate or flat project fee
- This is a freelance/contractor role with potential for future work

PROPOSAL REQUIREMENTS:
Please include the following in your proposal:
1) A brief introduction and relevant experience (especially in health/wellness or coaching)
2) Examples of lead gen or ad campaigns you’ve run
3) Estimated timeline and availability
4) Your pricing structure (hourly or flat rate)
5) Any questions or additional ideas you’d recommend