Physician Social Media Lead Campaign
Budget: $250 – $750 USD
I’m ready to roll out a targeted social-media push for my product, but only licensed health care providers are in my sights. I need someone who knows how to find, attract, and convert this very specific audience across LinkedIn, Facebook, and Instagram (other).
Here’s the core challenge:
• Build and run coordinated campaigns on the three platforms, tailoring the creative and messaging for licensed health care providers.
• Make Instagram the workhorse for lead generation—lead ads, optimized landing pages, or any proven method you recommend—while LinkedIn and Facebook reinforce credibility and nurture prospects.
• Stay compliant with healthcare-marketing guidelines and each platform’s ad policies at every step.
What I expect you to handle:
• Audience research and precise targeting filters for licensed provider segments.
• A 30-day content and ad calendar covering networks.
• Creation (or direction) of ad copy, images, short-form video, and any lead-capture assets.
• Full campaign setup, daily monitoring, and ongoing A/B testing to drive down cost per lead.
• Clear weekly reports showing reach, clicks, leads captured, and suggested optimizations.
Acceptance criteria
1. Campaigns are live on all three platforms within two weeks of project start.
2. Minimum of 50 qualified physician leads in the first month, with cost-per-lead targets agreed before launch.
3. Transparent analytics dashboards I can access 24/7.
If you have a track record of generating leads from licensed medical professionals—and can prove it with previous metrics or case studies—let’s talk strategy and timeline today.
Here’s the core challenge:
• Build and run coordinated campaigns on the three platforms, tailoring the creative and messaging for licensed health care providers.
• Make Instagram the workhorse for lead generation—lead ads, optimized landing pages, or any proven method you recommend—while LinkedIn and Facebook reinforce credibility and nurture prospects.
• Stay compliant with healthcare-marketing guidelines and each platform’s ad policies at every step.
What I expect you to handle:
• Audience research and precise targeting filters for licensed provider segments.
• A 30-day content and ad calendar covering networks.
• Creation (or direction) of ad copy, images, short-form video, and any lead-capture assets.
• Full campaign setup, daily monitoring, and ongoing A/B testing to drive down cost per lead.
• Clear weekly reports showing reach, clicks, leads captured, and suggested optimizations.
Acceptance criteria
1. Campaigns are live on all three platforms within two weeks of project start.
2. Minimum of 50 qualified physician leads in the first month, with cost-per-lead targets agreed before launch.
3. Transparent analytics dashboards I can access 24/7.
If you have a track record of generating leads from licensed medical professionals—and can prove it with previous metrics or case studies—let’s talk strategy and timeline today.