Performance Marketing Expert for Lab-Grown Diamond Brand (Meta + Google Ads)
Budget: ₹12,500 – ₹37,500 INR
About the Brand
We are a premium lab-grown diamond jewelry brand focused on engagement rings, custom diamond jewelry, and high-value purchases.
Our positioning is luxury, trust, and education-based selling.
We already have an in-house content team creating Instagram and Facebook reels, posts, and stories.
We are now looking for a performance marketing freelancer to take full ownership of paid advertising strategy and execution.
This is a long-term monthly engagement, not a one-time setup.
Project Objective
Generate high-quality leads via WhatsApp and Instant Forms
Build a scalable paid ads funnel
Optimize cost per lead while maintaining lead quality
Support the brand’s long-term growth through data-driven decisions
Scope of Work (Your Responsibilities)
1. Paid Ads Strategy
Design a complete Meta Ads funnel (cold, warm, retargeting audiences)
Decide campaign objectives based on performance data
Create monthly and weekly ad strategies aligned with budget
2. Creative Direction (We Create Content)
Review our existing Instagram/Facebook content
Suggest:
Hooks
Angles
Messaging themes
Content formats that are more likely to convert
Guide us on what type of content to create for ads, even though execution will be done by our team
3. Ad Copywriting
Write:
Primary ad copy
Headlines
Descriptions
Align copy with luxury positioning and performance goals
4. Campaign Setup & Management
Setup and manage:
Meta Ads (Facebook & Instagram)
Google Search Ads (secondary channel, if suitable)
Handle:
Audience targeting and exclusions
Budget allocation
A/B testing
Optimization and scaling of winning ads
5. Lead Quality & Funnel Understanding
Focus not just on lead volume but lead quality
Optimize campaigns based on:
CPL
Lead intent
Platform performance
Coordinate with us to improve lead flow if required
6. Tracking & Reporting
Ensure proper tracking (Meta pixel / lead data understanding)
Provide weekly performance reports, including:
Spend
Leads
CPL
Insights
What is working vs what is not
Share clear next-step recommendations
What We Will Provide
All Instagram & Facebook content (reels, posts, creatives)
Brand guidelines and positioning
Quick feedback and coordination
Ad spend budget and timely approvals
Platforms
Facebook & Instagram Ads (Primary)
Google Search Ads (Secondary / optional)
Budget & Engagement Type
Monthly Ad Spend: INR 50,000
Freelancer Fee: INR 15,000 – 20,000 per month
Engagement Type: Monthly retainer, long-term preferred
Ideal Freelancer Profile
Strong hands-on experience with Meta Ads
Experience with:
Luxury brands
Jewelry
Fashion
High-ticket products
Clear understanding of performance funnels and retargeting
Data-driven, honest, and communicative
Comfortable working with a brand that already creates content
Not a Good Fit If
You promise guaranteed sales or unrealistic ROAS
You only run ads without providing strategy or insights
You do not provide weekly updates
You outsource work without transparency
To Apply, Please Share
Your experience with Meta Ads and performance marketing
Relevant case studies (jewelry, luxury, fashion, or high-ticket if available)
Your estimated approach for the first 30 days
Expected lead range and CPL (approximate, realistic estimates)
Additional Notes
We value clarity, ownership, and long-term collaboration.
This role requires strategic thinking, not just ad setup.
We are a premium lab-grown diamond jewelry brand focused on engagement rings, custom diamond jewelry, and high-value purchases.
Our positioning is luxury, trust, and education-based selling.
We already have an in-house content team creating Instagram and Facebook reels, posts, and stories.
We are now looking for a performance marketing freelancer to take full ownership of paid advertising strategy and execution.
This is a long-term monthly engagement, not a one-time setup.
Project Objective
Generate high-quality leads via WhatsApp and Instant Forms
Build a scalable paid ads funnel
Optimize cost per lead while maintaining lead quality
Support the brand’s long-term growth through data-driven decisions
Scope of Work (Your Responsibilities)
1. Paid Ads Strategy
Design a complete Meta Ads funnel (cold, warm, retargeting audiences)
Decide campaign objectives based on performance data
Create monthly and weekly ad strategies aligned with budget
2. Creative Direction (We Create Content)
Review our existing Instagram/Facebook content
Suggest:
Hooks
Angles
Messaging themes
Content formats that are more likely to convert
Guide us on what type of content to create for ads, even though execution will be done by our team
3. Ad Copywriting
Write:
Primary ad copy
Headlines
Descriptions
Align copy with luxury positioning and performance goals
4. Campaign Setup & Management
Setup and manage:
Meta Ads (Facebook & Instagram)
Google Search Ads (secondary channel, if suitable)
Handle:
Audience targeting and exclusions
Budget allocation
A/B testing
Optimization and scaling of winning ads
5. Lead Quality & Funnel Understanding
Focus not just on lead volume but lead quality
Optimize campaigns based on:
CPL
Lead intent
Platform performance
Coordinate with us to improve lead flow if required
6. Tracking & Reporting
Ensure proper tracking (Meta pixel / lead data understanding)
Provide weekly performance reports, including:
Spend
Leads
CPL
Insights
What is working vs what is not
Share clear next-step recommendations
What We Will Provide
All Instagram & Facebook content (reels, posts, creatives)
Brand guidelines and positioning
Quick feedback and coordination
Ad spend budget and timely approvals
Platforms
Facebook & Instagram Ads (Primary)
Google Search Ads (Secondary / optional)
Budget & Engagement Type
Monthly Ad Spend: INR 50,000
Freelancer Fee: INR 15,000 – 20,000 per month
Engagement Type: Monthly retainer, long-term preferred
Ideal Freelancer Profile
Strong hands-on experience with Meta Ads
Experience with:
Luxury brands
Jewelry
Fashion
High-ticket products
Clear understanding of performance funnels and retargeting
Data-driven, honest, and communicative
Comfortable working with a brand that already creates content
Not a Good Fit If
You promise guaranteed sales or unrealistic ROAS
You only run ads without providing strategy or insights
You do not provide weekly updates
You outsource work without transparency
To Apply, Please Share
Your experience with Meta Ads and performance marketing
Relevant case studies (jewelry, luxury, fashion, or high-ticket if available)
Your estimated approach for the first 30 days
Expected lead range and CPL (approximate, realistic estimates)
Additional Notes
We value clarity, ownership, and long-term collaboration.
This role requires strategic thinking, not just ad setup.