Performance Marketing Expert for Data Science Coaching (Lead Gen & Funnel ROI)

Project Overview I am looking for a results-driven Performance Marketing Specialist to handle "Done-for-You" lead generation for my upcoming Data Science coaching batches. The goal is to fill our high-ticket (or mid-ticket) training programs with qualified professionals and students looking to transition into data careers. We are not just looking for "clicks"; we need a complete lead-to-enrollment workflow that optimizes for Return on Ad Spend (ROAS). Strategy & Audit: Review our current landing pages and student personas to suggest improvements for better conversion. Multi-Channel Ad Management: Setup and management of campaigns across Meta (Facebook/Instagram), LinkedIn, and Google Search. Lead Funnel Setup: Implementation of a "Lead Magnet" funnel (e.g., Webinar, Workshop, or Free Data Science Roadmap) to capture high-intent prospects. Tracking & Attribution: Setup of Meta Pixel, Google Tags, and Conversion API to ensure every dollar spent is tracked. Creative Guidance: Provide briefs for ad copies and creatives (image/video) that resonate with aspiring data scientists. Lead Qualification: Assist in setting up a basic lead scoring or automation (Zapier/CRM) to filter "serious" applicants from casual browsers. Key Performance Indicators (KPIs) Your performance will be measured against: CPL (Cost Per Lead): Goal is to have minimised CPL for qualified sign-ups. Lead Quality: % of leads that show up for webinars or book a consultation call. CAC (Customer Acquisition Cost): Total ad spend vs. final enrollments.