Performance Marketer for SaaS Platform
Budget: $250 – $750 USD
Freelance Performance Marketer (Part-Time)
Objective: Drive qualified leads and booked appointments through targeted messaging campaigns for Olivia, a B2B SaaS platform for expense management in the Philippines.
Qualifications & Experience
3+ years of performance marketing experience, preferably in B2B SaaS, fintech, or similar verticals
Proven track record of running messaging-based lead generation campaigns (FB Messenger, WhatsApp, LinkedIn DMs, SMS, etc.)
Experience driving appointment bookings via cold/warm outreach, retargeting funnels, or nurture sequences
Comfortable managing conversion-focused paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads)
Strong grasp of A/B testing, funnel optimization, and reporting on ROAS/CPL/CPA
Responsibilities
Plan, execute, and optimize outbound and retargeting messaging campaigns to drive qualified leads
Set up and monitor conversion events (e.g., Calendly bookings, demo form submissions)
Create basic reporting dashboards or summaries (weekly or bi-weekly) focused on leads, costs, and bookings
Test creative variations and messaging angles based on pain points of target personas (e.g., finance managers, accountants, HR)
Bonus Points
Familiarity with Philippine B2B market and decision-making dynamics in mid-sized companies
Experience targeting accounting, HR, or finance audiences
Has worked with startups or in a lean growth/marketing team
Basic Canva or creative editing skills for ad visuals
Objective: Drive qualified leads and booked appointments through targeted messaging campaigns for Olivia, a B2B SaaS platform for expense management in the Philippines.
Qualifications & Experience
3+ years of performance marketing experience, preferably in B2B SaaS, fintech, or similar verticals
Proven track record of running messaging-based lead generation campaigns (FB Messenger, WhatsApp, LinkedIn DMs, SMS, etc.)
Experience driving appointment bookings via cold/warm outreach, retargeting funnels, or nurture sequences
Comfortable managing conversion-focused paid ad campaigns (Meta Ads, Google Ads, LinkedIn Ads)
Strong grasp of A/B testing, funnel optimization, and reporting on ROAS/CPL/CPA
Responsibilities
Plan, execute, and optimize outbound and retargeting messaging campaigns to drive qualified leads
Set up and monitor conversion events (e.g., Calendly bookings, demo form submissions)
Create basic reporting dashboards or summaries (weekly or bi-weekly) focused on leads, costs, and bookings
Test creative variations and messaging angles based on pain points of target personas (e.g., finance managers, accountants, HR)
Bonus Points
Familiarity with Philippine B2B market and decision-making dynamics in mid-sized companies
Experience targeting accounting, HR, or finance audiences
Has worked with startups or in a lean growth/marketing team
Basic Canva or creative editing skills for ad visuals