Performance-Based Lead Generation Specialist
Budget: ₹1,500 – ₹12,500 INR
Project Title:
Performance-Based Lead Generation for One-Way Taxi Service (Tamil Nadu)
About Us:
We operate a one-way Outstation taxi service across Tamil Nadu through our online platform. We are focused on providing affordable, reliable one-way drop taxi services between major cities/towns.
________________________________________
Objective:
To generate high-quality, conversion-ready leads for one-way taxi bookings across Tamil Nadu at a cost-effective and scalable rate.
________________________________________
Scope of Work:
The freelancer/agency will be responsible for:
1. Lead Generation Strategy
o Identify and execute the most effective channels (Google Ads, Facebook/Instagram Ads, SEO, WhatsApp campaigns, classified platforms, etc.)
o Focus on high-intent users searching for intercity taxi services
2. Campaign Execution
o Set up, manage, and optimize ad campaigns (if applicable)
o Create ad copies, creatives, and landing page suggestions (if needed)
o Target key routes (e.g., Chennai–Coimbatore, Madurai–Trichy, etc.)
3. Lead Delivery
o Provide leads via WhatsApp or Google Sheets
o Leads must include: Name, Phone Number, Pickup & Drop Location, Travel Date
4. Lead Qualification
o Ensure leads are genuine and interested in booking within a reasonable timeframe
o Avoid fake, duplicate, or irrelevant leads
________________________________________
Payment Model:
We are strictly looking for performance-based or hybrid models:
• Preferred: Cost Per Lead (CPL) model
• Alternative: Low fixed fee + performance incentive
• Clearly define your expected CPL
Payments will be made ONLY for:
• Valid and contactable leads
• Leads matching our service criteria (Tamil Nadu intercity travel)
________________________________________
Target Metrics / Expectations:
• Minimum lead volume: To be proposed by freelancer
• Expected CPL: To be proposed (should be competitive)
• Conversion awareness: Preference for leads with high booking intent
________________________________________
Exclusions (Non-Payable Leads):
• Fake or unreachable contacts
• Duplicate leads
• Out-of-service-area requests
• Non-taxi-related inquiries
________________________________________
Freelancer Requirements:
• Proven experience in lead generation (preferably in travel, taxi services)
• Ability to show past results or case studies
• Strong understanding of performance marketing
• Ability to work within tight budgets and optimize ROI
________________________________________
Duration:
• Initial trial: 2–4 weeks
• Long-term engagement based on performance
________________________________________
Risk & Responsibility Clause:
• Freelancer is responsible for campaign performance and lead quality
• No payment for invalid leads
• Must transparently report traffic sources and strategies used
• Any ad spend (if required) must be pre-approved
________________________________________
Bonus / Incentives:
• Higher payouts for high-conversion leads
• Long-term contract for consistent performers
________________________________________
How to Apply:
Please include:
1. Your proposed strategy
2. Expected CPL
3. Past experience/results
4. Suggested channels for this business
________________________________________
Goal:
Build a long-term partnership with a reliable lead generation expert who can scale profitably.
Performance-Based Lead Generation for One-Way Taxi Service (Tamil Nadu)
About Us:
We operate a one-way Outstation taxi service across Tamil Nadu through our online platform. We are focused on providing affordable, reliable one-way drop taxi services between major cities/towns.
________________________________________
Objective:
To generate high-quality, conversion-ready leads for one-way taxi bookings across Tamil Nadu at a cost-effective and scalable rate.
________________________________________
Scope of Work:
The freelancer/agency will be responsible for:
1. Lead Generation Strategy
o Identify and execute the most effective channels (Google Ads, Facebook/Instagram Ads, SEO, WhatsApp campaigns, classified platforms, etc.)
o Focus on high-intent users searching for intercity taxi services
2. Campaign Execution
o Set up, manage, and optimize ad campaigns (if applicable)
o Create ad copies, creatives, and landing page suggestions (if needed)
o Target key routes (e.g., Chennai–Coimbatore, Madurai–Trichy, etc.)
3. Lead Delivery
o Provide leads via WhatsApp or Google Sheets
o Leads must include: Name, Phone Number, Pickup & Drop Location, Travel Date
4. Lead Qualification
o Ensure leads are genuine and interested in booking within a reasonable timeframe
o Avoid fake, duplicate, or irrelevant leads
________________________________________
Payment Model:
We are strictly looking for performance-based or hybrid models:
• Preferred: Cost Per Lead (CPL) model
• Alternative: Low fixed fee + performance incentive
• Clearly define your expected CPL
Payments will be made ONLY for:
• Valid and contactable leads
• Leads matching our service criteria (Tamil Nadu intercity travel)
________________________________________
Target Metrics / Expectations:
• Minimum lead volume: To be proposed by freelancer
• Expected CPL: To be proposed (should be competitive)
• Conversion awareness: Preference for leads with high booking intent
________________________________________
Exclusions (Non-Payable Leads):
• Fake or unreachable contacts
• Duplicate leads
• Out-of-service-area requests
• Non-taxi-related inquiries
________________________________________
Freelancer Requirements:
• Proven experience in lead generation (preferably in travel, taxi services)
• Ability to show past results or case studies
• Strong understanding of performance marketing
• Ability to work within tight budgets and optimize ROI
________________________________________
Duration:
• Initial trial: 2–4 weeks
• Long-term engagement based on performance
________________________________________
Risk & Responsibility Clause:
• Freelancer is responsible for campaign performance and lead quality
• No payment for invalid leads
• Must transparently report traffic sources and strategies used
• Any ad spend (if required) must be pre-approved
________________________________________
Bonus / Incentives:
• Higher payouts for high-conversion leads
• Long-term contract for consistent performers
________________________________________
How to Apply:
Please include:
1. Your proposed strategy
2. Expected CPL
3. Past experience/results
4. Suggested channels for this business
________________________________________
Goal:
Build a long-term partnership with a reliable lead generation expert who can scale profitably.