Parent Lead Generation for EdTech
Budget: $10 – $11 USD
I need a results-oriented lead generator who can bring in parents across the United States and Canada and convert them into paid enrollments for our live, online courses in Public Speaking, Creative Writing, Personality Development, and Financial Literacy (Kindergarten–Grade 10). You’ll be paid only for confirmed enrollments, so the emphasis is on quality rather than volume.
Scope of work
• Acquire and nurture parent-focused leads through social media, search engines, and email marketing, with particular attention to Facebook and Instagram campaigns.
• Ensure every touchpoint highlights course benefits clearly; I will supply brand guidelines, past creative, and current offers.
• Deploy only ethical, compliant tactics—no purchased lists, bots, or misleading promotions.
Acceptance criteria
1. A lead counts as converted once the parent has completed payment and their child is scheduled for class.
2. Each conversion must include the parent’s full name, email, phone, child’s grade, and course selected.
3. Weekly reports should show ad spend (if any), funnel metrics, and forecasted conversions.
Ideal background
You’ve previously driven enrollments for kids’ learning or EdTech products and are comfortable optimizing campaigns in Meta Ads Manager, Google Ads, and standard ESPs such as Mailchimp or Klaviyo. Strong copywriting that resonates with parents will be a plus.
If you’re confident you can deliver genuine, paying customers, let’s discuss your projected conversion numbers and the pay-per-conversion rate so we can get started immediately.
Scope of work
• Acquire and nurture parent-focused leads through social media, search engines, and email marketing, with particular attention to Facebook and Instagram campaigns.
• Ensure every touchpoint highlights course benefits clearly; I will supply brand guidelines, past creative, and current offers.
• Deploy only ethical, compliant tactics—no purchased lists, bots, or misleading promotions.
Acceptance criteria
1. A lead counts as converted once the parent has completed payment and their child is scheduled for class.
2. Each conversion must include the parent’s full name, email, phone, child’s grade, and course selected.
3. Weekly reports should show ad spend (if any), funnel metrics, and forecasted conversions.
Ideal background
You’ve previously driven enrollments for kids’ learning or EdTech products and are comfortable optimizing campaigns in Meta Ads Manager, Google Ads, and standard ESPs such as Mailchimp or Klaviyo. Strong copywriting that resonates with parents will be a plus.
If you’re confident you can deliver genuine, paying customers, let’s discuss your projected conversion numbers and the pay-per-conversion rate so we can get started immediately.