Pan-India Micro-Area Facebook Lead Campaign
Budget: ₹600 – ₹1,500 INR
We need to roll out a network of hyper-local Facebook ads that blanket micro areas across India, all geared toward one thing: lead generation. The audience is strictly household-oriented, so your ad sets, copy, and creative must speak differently to families, single professionals, and senior citizens while still feeling like one coherent campaign.
Here’s what I expect you to handle from start to finish:
• Map the micro locations, set up precise geo-targeting, and build segmented ad groups for each household type.
• Craft compelling creatives, primary text, and headlines that resonate with household decision-makers.
• Launch, monitor, and optimise daily—tweaking audiences, placements, bidding, and creatives to keep the cost per lead in check.
• Provide transparent reporting on spend, impressions, clicks, CPL, and lead quality so I can see exactly what’s working in each pocket of the country.
Use whichever Facebook tools you find most effective—Ads Manager, detailed audience filters, look-alike modelling, A/B testing, the works—but keep every decision tied back to driving qualified leads. If you can keep the numbers tight and the conversions flowing, we’ll scale quickly to even more micro areas.
Here’s what I expect you to handle from start to finish:
• Map the micro locations, set up precise geo-targeting, and build segmented ad groups for each household type.
• Craft compelling creatives, primary text, and headlines that resonate with household decision-makers.
• Launch, monitor, and optimise daily—tweaking audiences, placements, bidding, and creatives to keep the cost per lead in check.
• Provide transparent reporting on spend, impressions, clicks, CPL, and lead quality so I can see exactly what’s working in each pocket of the country.
Use whichever Facebook tools you find most effective—Ads Manager, detailed audience filters, look-alike modelling, A/B testing, the works—but keep every decision tied back to driving qualified leads. If you can keep the numbers tight and the conversions flowing, we’ll scale quickly to even more micro areas.