Paid & Organic Social Lead Generation
Budget: $8 – $15 AUD
I need a hands-on partner who can own my entire presence on Facebook, Instagram, Twitter, LinkedIn and TikTok with one clear objective: turn social traffic into qualified leads and, ultimately, sales.
Here’s what that looks like day to day. You’ll plan and schedule a balanced calendar of promotional offers, educational tips and user-generated spotlights, weaving in short-form video, Stories/Reels and carousels so the feeds stay fresh and native to each platform. For the paid side, you’ll build, launch and optimise campaigns in Facebook Ads Manager, LinkedIn Campaign Manager and TikTok Ads, continuously testing audiences, creatives and placements until we hit efficient CPL and ROAS targets. Community management—replying to comments and DMs, sparking conversation and routing hot prospects to our sales team—sits alongside your content duties.
Deliverables I’ll need from you:
• A 30-day content and ad calendar, approved before launch
• Weekly post scheduling and real-time engagement
• Active ad sets with split-testing and clear budget breakdowns
• End-of-month performance report covering reach, engagement, CPL, ROAS and next-step recommendations
Success will be measured by lead volume and cost per lead, so please be comfortable digging into platform analytics, Google Sheets/Excel and any third-party tools you prefer (Hootsuite, Buffer, Later, etc.) to demonstrate progress. If you’ve previously scaled lead generation campaigns across multiple networks, I’d love to see examples when we chat.
Here’s what that looks like day to day. You’ll plan and schedule a balanced calendar of promotional offers, educational tips and user-generated spotlights, weaving in short-form video, Stories/Reels and carousels so the feeds stay fresh and native to each platform. For the paid side, you’ll build, launch and optimise campaigns in Facebook Ads Manager, LinkedIn Campaign Manager and TikTok Ads, continuously testing audiences, creatives and placements until we hit efficient CPL and ROAS targets. Community management—replying to comments and DMs, sparking conversation and routing hot prospects to our sales team—sits alongside your content duties.
Deliverables I’ll need from you:
• A 30-day content and ad calendar, approved before launch
• Weekly post scheduling and real-time engagement
• Active ad sets with split-testing and clear budget breakdowns
• End-of-month performance report covering reach, engagement, CPL, ROAS and next-step recommendations
Success will be measured by lead volume and cost per lead, so please be comfortable digging into platform analytics, Google Sheets/Excel and any third-party tools you prefer (Hootsuite, Buffer, Later, etc.) to demonstrate progress. If you’ve previously scaled lead generation campaigns across multiple networks, I’d love to see examples when we chat.