Motor Accident Lead Generation Ads and Funnel
Budget: $1,500 – $3,000 USD
I need a complete, multi-state lead-gen system that consistently delivers qualified motor-vehicle-accident prospects. Meta (Facebook and Instagram) will be the primary traffic source, but I also want campaigns live on Google Ads and TikTok so we can scale winning audiences across channels.
The scope breaks into two core pieces:
1. Ad Campaign Build & Optimisation
• Create and manage ad sets on Facebook, Instagram, Google Search/Display and TikTok.
• Write compelling copy and design creative that speaks to injured drivers and passengers in multiple U.S. states.
• Implement pixel and conversion tracking so every click is traceable to the funnel.
2. Conversion Funnel / Landing Page
• Design a fast, mobile-first landing page that screens prospects by Accident details, Injury severity, State of residence and any other relevant details we decide to add.
• Use conditional logic so only qualified visitors advance to the thank-you step and CRM / email notification.
• Integrate with Zapier (or a comparable tool) so leads post instantly into our intake software.
Acceptance criteria
• Daily lead flow from at least three states within the first two weeks of launch.
• CAC and CPL tracking dashboards visible in real time (Google Looker Studio or similar).
• Landing page loads in <2 seconds on 4G and passes Google PageSpeed “Good” scores on mobile and desktop.
• All lead fields—accident description, injury level, state—populate correctly in the exported CSV/CRM entry.
I can supply existing brand guidelines, disclaimers and any legal copy required for personal-injury advertising compliance.
The scope breaks into two core pieces:
1. Ad Campaign Build & Optimisation
• Create and manage ad sets on Facebook, Instagram, Google Search/Display and TikTok.
• Write compelling copy and design creative that speaks to injured drivers and passengers in multiple U.S. states.
• Implement pixel and conversion tracking so every click is traceable to the funnel.
2. Conversion Funnel / Landing Page
• Design a fast, mobile-first landing page that screens prospects by Accident details, Injury severity, State of residence and any other relevant details we decide to add.
• Use conditional logic so only qualified visitors advance to the thank-you step and CRM / email notification.
• Integrate with Zapier (or a comparable tool) so leads post instantly into our intake software.
Acceptance criteria
• Daily lead flow from at least three states within the first two weeks of launch.
• CAC and CPL tracking dashboards visible in real time (Google Looker Studio or similar).
• Landing page loads in <2 seconds on 4G and passes Google PageSpeed “Good” scores on mobile and desktop.
• All lead fields—accident description, injury level, state—populate correctly in the exported CSV/CRM entry.
I can supply existing brand guidelines, disclaimers and any legal copy required for personal-injury advertising compliance.