Mobile Grooming Lead Generation
Budget: $30 – $250 USD
I run a mobile dog-grooming service that covers the wider Johannesburg and Pretoria areas, and I want a steady stream of qualified booking enquiries coming in every week. To do that I’m ready to double down on two channels that have already shown promise for similar local-service businesses:
• Social media – with a primary focus on Facebook because that is where my ideal customers (pet-loving homeowners) are already active.
• Google Ads – search and, if it makes sense, display campaigns aimed at people actively looking for dog grooming “near me”.
What I need from you is a full, done-for-me lead-generation system: campaign strategy, creative, audience targeting, ad copy, tracking set-up, and ongoing optimisation so the cost per lead keeps dropping over time. Integrating Meta Pixel and Google conversion tracking into my existing booking form is essential so we can measure real appointments, not just clicks.
Acceptance criteria
– Campaigns live within 10 days of project start.
– At least 240 qualified leads in the first 30 days, all located in Johannesburg or Pretoria.
– Cost per lead target: competitive with current market benchmarks and trending downward thanks to optimisation reports you’ll send me weekly.
If you can bring proven results for local service businesses and you’re confident you can hit those numbers, I’d love to hear how you’d approach it and see examples of past success.
• Social media – with a primary focus on Facebook because that is where my ideal customers (pet-loving homeowners) are already active.
• Google Ads – search and, if it makes sense, display campaigns aimed at people actively looking for dog grooming “near me”.
What I need from you is a full, done-for-me lead-generation system: campaign strategy, creative, audience targeting, ad copy, tracking set-up, and ongoing optimisation so the cost per lead keeps dropping over time. Integrating Meta Pixel and Google conversion tracking into my existing booking form is essential so we can measure real appointments, not just clicks.
Acceptance criteria
– Campaigns live within 10 days of project start.
– At least 240 qualified leads in the first 30 days, all located in Johannesburg or Pretoria.
– Cost per lead target: competitive with current market benchmarks and trending downward thanks to optimisation reports you’ll send me weekly.
If you can bring proven results for local service businesses and you’re confident you can hit those numbers, I’d love to hear how you’d approach it and see examples of past success.