Meta Lead-Gen Ads Specialist (Home Improvement) - Audit First, Ongoing If Fit
Budget: $250 – $750 USD
Project Overview
We’re scaling proven homeowner lead funnels and need a sharp, data-driven Meta (Facebook/Instagram) lead-gen specialist to improve lead quality first, then scale volume.
We already generate exclusive leads daily. You’ll inherit real historical data, stable tracking, and clear benchmarks to beat.
This engagement starts with a 7-day audit. If the audit is strong and we see meaningful improvements, we’ll move into monthly management and scaling.
Our Current Focus
Meta-first strategy right now
Google Ads comes after Meta performance + lead quality are locked
Start with 2 verticals: Roofing and Windows
Initial spend: ~$50/day per ad set
Scaling goal: up to $5,000/day total across verticals
We care more about quality than cheap CPL
Verticals We Run
Roofing, Windows, Solar, HVAC, Bathroom Remodels, Flooring, Gutters, Walk-in Tubs, Home Security, Home Warranty, Siding.
Each vertical has compliance and messaging nuances. We are looking for someone who already knows home-improvement lead gen.
Deliverables (Audit Phase - 7 days)
You will produce:
Full Meta Ads audit (account structure, targeting, creative, placements, spend efficiency, funnel alignment)
Tracking + pixel health review
Pixel/CAPI setup
GA4/GTM overview (if relevant)
Conversion event correctness
Media plan for Roofing + Windows
Targeting strategy
Audience refinement
Creative angles & ad concepts
Budget allocation & scaling roadmap
Lead quality improvement plan
If Audit Goes Well = Monthly Management
Campaign buildouts
Audience refinement
Creative iteration + testing
Landing page feedback
Bid/budget optimization
Weekly reporting with insights (no vanity metrics)
What Success Looks Like
Higher % of homeowners ready to book estimates
Fewer low-intent / unqualified leads
Stable or improved CPL without sacrificing quality
A clear path to scale
Requirements
You must have:
Proven Meta lead-gen results in home-improvement / local services
Strong lead-quality optimization skill (not just CPL chasing)
Clear communication + weekly reporting habits
Ability to handle compliance nuances
Availability for a pre-award call via Freelancer’s meeting tool
Agree to no access until after call + award (security)
To Apply - Answer These Screening Questions
Please include short, direct answers:
Home improvement experience:
Share 1-2 examples (roofing/windows/HVAC/solar/etc.) and what you improved (quality, CPL, scale). High-level numbers are fine.
Meta-first plan:
If you had to improve quality quickly in Roofing + Windows, what are your first 3 moves?
Tracking confidence:
What’s your process for verifying Pixel + CAPI events are accurate and optimized?
Scaling approach:
How do you scale from ~$50/day ad sets to larger budgets without breaking quality?
Availability:
Can you do a pre-award Freelancer call this week if shortlisted?
FAQs
Q: Is this Meta-only?
A: Meta is the main focus right now. Google Ads comes later once Meta lead quality is strong.
Q: Will I get account access immediately?
A: No. Access is granted only after a pre-award call + award for security reasons.
Q: What’s the audit scope?
A: Full account and funnel audit, tracking health, plus a written Media Plan tailored to Roofing + Windows.
Q: Is this long-term?
A: Yes, if the audit is strong and performance improves. We scale successful partners.
Q: What kind of leads are these?
A: Exclusive homeowner intent leads for local contractors. We measure success by booking-ready quality, not just form fills.
We’re scaling proven homeowner lead funnels and need a sharp, data-driven Meta (Facebook/Instagram) lead-gen specialist to improve lead quality first, then scale volume.
We already generate exclusive leads daily. You’ll inherit real historical data, stable tracking, and clear benchmarks to beat.
This engagement starts with a 7-day audit. If the audit is strong and we see meaningful improvements, we’ll move into monthly management and scaling.
Our Current Focus
Meta-first strategy right now
Google Ads comes after Meta performance + lead quality are locked
Start with 2 verticals: Roofing and Windows
Initial spend: ~$50/day per ad set
Scaling goal: up to $5,000/day total across verticals
We care more about quality than cheap CPL
Verticals We Run
Roofing, Windows, Solar, HVAC, Bathroom Remodels, Flooring, Gutters, Walk-in Tubs, Home Security, Home Warranty, Siding.
Each vertical has compliance and messaging nuances. We are looking for someone who already knows home-improvement lead gen.
Deliverables (Audit Phase - 7 days)
You will produce:
Full Meta Ads audit (account structure, targeting, creative, placements, spend efficiency, funnel alignment)
Tracking + pixel health review
Pixel/CAPI setup
GA4/GTM overview (if relevant)
Conversion event correctness
Media plan for Roofing + Windows
Targeting strategy
Audience refinement
Creative angles & ad concepts
Budget allocation & scaling roadmap
Lead quality improvement plan
If Audit Goes Well = Monthly Management
Campaign buildouts
Audience refinement
Creative iteration + testing
Landing page feedback
Bid/budget optimization
Weekly reporting with insights (no vanity metrics)
What Success Looks Like
Higher % of homeowners ready to book estimates
Fewer low-intent / unqualified leads
Stable or improved CPL without sacrificing quality
A clear path to scale
Requirements
You must have:
Proven Meta lead-gen results in home-improvement / local services
Strong lead-quality optimization skill (not just CPL chasing)
Clear communication + weekly reporting habits
Ability to handle compliance nuances
Availability for a pre-award call via Freelancer’s meeting tool
Agree to no access until after call + award (security)
To Apply - Answer These Screening Questions
Please include short, direct answers:
Home improvement experience:
Share 1-2 examples (roofing/windows/HVAC/solar/etc.) and what you improved (quality, CPL, scale). High-level numbers are fine.
Meta-first plan:
If you had to improve quality quickly in Roofing + Windows, what are your first 3 moves?
Tracking confidence:
What’s your process for verifying Pixel + CAPI events are accurate and optimized?
Scaling approach:
How do you scale from ~$50/day ad sets to larger budgets without breaking quality?
Availability:
Can you do a pre-award Freelancer call this week if shortlisted?
FAQs
Q: Is this Meta-only?
A: Meta is the main focus right now. Google Ads comes later once Meta lead quality is strong.
Q: Will I get account access immediately?
A: No. Access is granted only after a pre-award call + award for security reasons.
Q: What’s the audit scope?
A: Full account and funnel audit, tracking health, plus a written Media Plan tailored to Roofing + Windows.
Q: Is this long-term?
A: Yes, if the audit is strong and performance improves. We scale successful partners.
Q: What kind of leads are these?
A: Exclusive homeowner intent leads for local contractors. We measure success by booking-ready quality, not just form fills.