Meta Ads for B2C Leads

My goal is to build a focused lead-generation funnel on Meta’s ad network that captures high-intent B2C prospects across Facebook and Instagram. Campaign success will be measured by the volume and quality of leads delivered to my CRM or a downloadable list.

Key deliverables:
• Audience research and segmentation tailored to consumer intent
• Campaign structure inside Ads Manager (objective: Leads) with at least two ad sets for testing
• Compelling static or short-form video creatives, copy, and clear calls-to-action
• Pixel and conversion tracking configured for accurate attribution
• Ongoing optimisation during the flight: budget pacing, bid adjustments, A/B creative refinement
• Weekly performance summary highlighting CPL, lead volume, and recommended tweaks

Acceptance criteria: a CPL within the agreed benchmark, tracking that matches Meta’s reporting with my CRM data, and a final wrap-up report detailing insights for future scaling.