Meta Ads Specialist for Solar Lead Generation

Project Title:
Meta (Facebook) Ads Specialist – Lead Generation for Australian Solar Sales Company

Project Description:
I am seeking an experienced Meta (Facebook/Instagram) Ads specialist based in Australia (preferred) to generate booked appointments for a residential solar sales company.

Scope of work includes:

Campaign strategy development

Ad account setup and structure

Creative direction (ad copy + guidance on visuals)

Audience targeting and testing

Landing page guidance (if required)

Ongoing optimisation and weekly reporting

Objective:
Generate qualified booked solar assessment appointments — not just form leads.

Monthly budget:

Ad spend: $1,400–$1,800 AUD

Management fee: To be agreed (within startup budget range)

Requirements:

Proven experience in Australian home services or solar lead generation

Ability to show real campaign results (CPL, CPA, screenshots)

Strong understanding of compliance in regulated industries

Weekly performance review and optimisation

Please include:

Relevant past results

Average cost per lead achieved in similar industries

Your management fee structure

How you optimise campaigns over time