Meta Ads Specialist for Renewable Energy Leads

Freelance Meta Ads Expert – Renewable Energy Lead Generation (Remote)
Solarus Energy Ltd is seeking an experienced freelance marketing specialist to plan, launch, and optimise paid lead generation campaigns on Meta (Facebook & Instagram) for our renewable energy services, including solar PV, air source heat pumps, and related technologies.
Responsibilities:
Create and manage Meta Ads lead generation campaigns
Audience targeting, budgeting, and ad optimisation
Set up tracking (Pixel/conversions) and A/B testing
Monitor CPL, CTR, ROAS, and lead quality
Provide performance insights and recommendations
Requirements:
Proven success running Meta lead gen campaigns
Strong analytics and optimisation skills
Experience in solar, heat pumps, or renewable/home improvement marketing preferred
Ability to work independently and deliver measurable results
Project Details:
Freelance / remote
Initial campaign with potential ongoing work
Please include relevant case studies, your proposed approach, and expected rates when applying.