Meta Ads Lead Generation Campaign
Budget: $30 – $250 USD
My Digital IT agency is ready to scale lead generation through a Meta Ads funnel tightly integrated with Instagram. The sole KPI is qualified leads, and the campaign must resonate with both B2B and B2C audiences.
Scope of work
• Strategy & audience research focused on Technology companies, Startups , Healthcare organizations, Finance and banking while leaving room to test other sectors.
• Creation of persuasive ad copy, static visuals and short-form video that align with our tech-centric brand voice.
• Full build-out inside Meta Ads Manager: conversion objective, on-platform lead forms or website conversions, event tracking via Pixel/Conversion API.
• Continuous optimisation—budget shifts, creative refreshes, look-alike expansion, exclusion of low-intent segments.
• Weekly reporting on CPL, ROAS and actionable insights.
Acceptance criteria
• First qualified leads flowing within two weeks of launch.
• Agreed cost-per-lead achieved or beaten for seven straight days.
• Clear performance dashboards (.xlsx or Looker Studio) delivered every Thursday.
Existing assets—website, brand guidelines, case-study PDFs and an Instagram account —are ready to plug in. Tools such as Meta Ads Manager, Facebook Pixel and Canva/Adobe CC are expected parts of your toolkit.
Scope of work
• Strategy & audience research focused on Technology companies, Startups , Healthcare organizations, Finance and banking while leaving room to test other sectors.
• Creation of persuasive ad copy, static visuals and short-form video that align with our tech-centric brand voice.
• Full build-out inside Meta Ads Manager: conversion objective, on-platform lead forms or website conversions, event tracking via Pixel/Conversion API.
• Continuous optimisation—budget shifts, creative refreshes, look-alike expansion, exclusion of low-intent segments.
• Weekly reporting on CPL, ROAS and actionable insights.
Acceptance criteria
• First qualified leads flowing within two weeks of launch.
• Agreed cost-per-lead achieved or beaten for seven straight days.
• Clear performance dashboards (.xlsx or Looker Studio) delivered every Thursday.
Existing assets—website, brand guidelines, case-study PDFs and an Instagram account —are ready to plug in. Tools such as Meta Ads Manager, Facebook Pixel and Canva/Adobe CC are expected parts of your toolkit.