Meta Ads Lead Generation Campaign
Budget: ₹1,500 – ₹12,500 INR
I want to tap into Meta’s ad network—Facebook, Instagram, Messenger—to drive a steady flow of qualified consumer leads. The account is ready; what I need now is a specialist who can translate my objective into a properly structured campaign, handle the daily optimisation, and prove results with clear metrics.
Here is what the work looks like on my side:
• Strategy & Setup
- Translate my lead-generation goal into a complete campaign plan.
- Build the campaigns, ad sets, and ads inside Meta Ads Manager, installing or refining the Pixel and standard events so every lead is tracked.
• Creative Direction
- Advise on copy angles, formats (single image, video, carousel), and any quick-win split tests that could improve cost-per-lead.
• Ongoing Optimisation
- Monitor performance, adjust audiences, placements, budgets, and bids, and keep the learning phase short.
- Provide a concise weekly report that shows spend, leads, CPL, and the actions you took.
Acceptance criteria: campaign is live within five days of project start, Pixel and event testing return “Active,” and cost-per-lead trends downward after the first optimisation cycle.
When you reply, focus on your experience running lead campaigns for consumer audiences on Meta—case snippets, account sizes, or past CPL improvements are most helpful.
Here is what the work looks like on my side:
• Strategy & Setup
- Translate my lead-generation goal into a complete campaign plan.
- Build the campaigns, ad sets, and ads inside Meta Ads Manager, installing or refining the Pixel and standard events so every lead is tracked.
• Creative Direction
- Advise on copy angles, formats (single image, video, carousel), and any quick-win split tests that could improve cost-per-lead.
• Ongoing Optimisation
- Monitor performance, adjust audiences, placements, budgets, and bids, and keep the learning phase short.
- Provide a concise weekly report that shows spend, leads, CPL, and the actions you took.
Acceptance criteria: campaign is live within five days of project start, Pixel and event testing return “Active,” and cost-per-lead trends downward after the first optimisation cycle.
When you reply, focus on your experience running lead campaigns for consumer audiences on Meta—case snippets, account sizes, or past CPL improvements are most helpful.