Meta Ads Lead Generation
Budget: ₹600 – ₹1,500 INR
I want to scale Enlight Lab’s customer acquisition by launching a Meta Ads campaign focused squarely on generating leads and sales. The work begins with researching and defining the exact audience segments we care about—age-group and gender splits, key locations, and the interests & behaviours that signal high intent—then translating those insights into tightly structured campaigns across Facebook and Instagram.
You’ll be responsible for shaping the entire funnel: crafting persuasive ad copy and creative, building conversion-optimised ad sets, installing and verifying the Meta pixel, and setting up any custom events we may need for deeper attribution. Once live, I expect ongoing optimisation: bid adjustments, A/B testing of creatives, refining look-alike and saved audiences, and clear weekly reporting that highlights CPL/CPA, ROAS, and next-step recommendations.
Deliverables
• Audience matrices covering age & gender, location, and interest/behaviour layers
• 10 ad creatives (image or short video) with matching copy variations
• Fully configured campaigns inside Meta Ads Manager, linked to our pixel and conversion events
• Weekly performance dashboard and written summary with actionable optimisation steps
Acceptance criteria
✔ Campaigns must launch with tracking verified and no pixel errors
✔ Initial CPL or CPA benchmarks provided after first week’s data
✔ Reports delivered every seven days, showing actions taken and their impact
If you’re confident working end-to-end in Meta Ads Manager and comfortable hitting clear lead-generation targets, let’s get started.
You’ll be responsible for shaping the entire funnel: crafting persuasive ad copy and creative, building conversion-optimised ad sets, installing and verifying the Meta pixel, and setting up any custom events we may need for deeper attribution. Once live, I expect ongoing optimisation: bid adjustments, A/B testing of creatives, refining look-alike and saved audiences, and clear weekly reporting that highlights CPL/CPA, ROAS, and next-step recommendations.
Deliverables
• Audience matrices covering age & gender, location, and interest/behaviour layers
• 10 ad creatives (image or short video) with matching copy variations
• Fully configured campaigns inside Meta Ads Manager, linked to our pixel and conversion events
• Weekly performance dashboard and written summary with actionable optimisation steps
Acceptance criteria
✔ Campaigns must launch with tracking verified and no pixel errors
✔ Initial CPL or CPA benchmarks provided after first week’s data
✔ Reports delivered every seven days, showing actions taken and their impact
If you’re confident working end-to-end in Meta Ads Manager and comfortable hitting clear lead-generation targets, let’s get started.