Meta Ads Freelancer Needed – One-Time Project (Franchise Recruitment Campaign)
Budget: $250 – $750 AUD
Project Overview
We're looking for an experienced Meta Ads (Facebook & Instagram) freelancer to build and hand over a complete lead generation campaign focused on generating qualified franchise enquiries.
This is a one-time, fixed-price project only.
We are not hiring for a permanent position, part-time role, or ongoing employment. The successful freelancer will complete the setup, provide documentation and a handover, and the project will be considered complete.
Business
Jim's Test & Tag
Location
Melbourne South East, Victoria, Australia
Project Objective
Build a complete Meta lead generation campaign that generates qualified franchise enquiries—not service enquiries—from prospective franchise owners in Melbourne South East.
Scope of Work
- Campaign Setup
- Build a Meta Lead Generation campaign
- Create campaign structure and naming conventions
- Set up target audiences
- Create retargeting audiences
- Recommend campaign budgets
Lead Capture
- Create Meta Instant Lead Forms
- Add qualification questions
- Configure the thank-you screen
- Set up lead notifications
Creative Setup
- Upload and configure supplied videos and images
- Write ad copy, headlines, and primary text
- Recommend improvements to creatives where appropriate
Tracking & Reporting
- Set up lead tracking
- Create a simple reporting dashboard
- Explain the key KPIs to monitor
Handover (Required)
Provide:
- A written SOP (1–2 pages)
- A Loom walkthrough video demonstrating:
1. Campaign structure
2. Audience setup
3. Lead forms
4. Editing ads
5. Viewing results
6. Making basic campaign updates
Assets Provided
- Existing franchise videos
- Brochures and marketing documents
- Existing website
- Brand assets
- Existing marketing messaging
Target Audience
People interested in:
1. Business ownership
2. Trade backgrounds
3. Career changes
4. Self-employment
Target Region: Melbourne South East, Victoria
Success Metrics
Success will be measured by:
1. Qualified franchise enquiries
2. Discovery calls booked
3. Cost per qualified enquiry
The following are not primary success metrics:
Followers
Reach
Impressions
Please Include in Your Proposal
- Examples of similar Meta lead generation campaigns you've completed
- Experience with franchise recruitment or lead generation campaigns
- Your fixed price for this one-time project
- Estimated completion timeline
- An example of your reporting/dashboard
Important
This project is strictly for the initial campaign setup and handover. Once the campaign has been completed, tested, and handed over with the required documentation and Loom video, the project will be considered finished.
Please do not apply if you are only looking for long-term employment or ongoing monthly management work.
We're looking for an experienced Meta Ads (Facebook & Instagram) freelancer to build and hand over a complete lead generation campaign focused on generating qualified franchise enquiries.
This is a one-time, fixed-price project only.
We are not hiring for a permanent position, part-time role, or ongoing employment. The successful freelancer will complete the setup, provide documentation and a handover, and the project will be considered complete.
Business
Jim's Test & Tag
Location
Melbourne South East, Victoria, Australia
Project Objective
Build a complete Meta lead generation campaign that generates qualified franchise enquiries—not service enquiries—from prospective franchise owners in Melbourne South East.
Scope of Work
- Campaign Setup
- Build a Meta Lead Generation campaign
- Create campaign structure and naming conventions
- Set up target audiences
- Create retargeting audiences
- Recommend campaign budgets
Lead Capture
- Create Meta Instant Lead Forms
- Add qualification questions
- Configure the thank-you screen
- Set up lead notifications
Creative Setup
- Upload and configure supplied videos and images
- Write ad copy, headlines, and primary text
- Recommend improvements to creatives where appropriate
Tracking & Reporting
- Set up lead tracking
- Create a simple reporting dashboard
- Explain the key KPIs to monitor
Handover (Required)
Provide:
- A written SOP (1–2 pages)
- A Loom walkthrough video demonstrating:
1. Campaign structure
2. Audience setup
3. Lead forms
4. Editing ads
5. Viewing results
6. Making basic campaign updates
Assets Provided
- Existing franchise videos
- Brochures and marketing documents
- Existing website
- Brand assets
- Existing marketing messaging
Target Audience
People interested in:
1. Business ownership
2. Trade backgrounds
3. Career changes
4. Self-employment
Target Region: Melbourne South East, Victoria
Success Metrics
Success will be measured by:
1. Qualified franchise enquiries
2. Discovery calls booked
3. Cost per qualified enquiry
The following are not primary success metrics:
Followers
Reach
Impressions
Please Include in Your Proposal
- Examples of similar Meta lead generation campaigns you've completed
- Experience with franchise recruitment or lead generation campaigns
- Your fixed price for this one-time project
- Estimated completion timeline
- An example of your reporting/dashboard
Important
This project is strictly for the initial campaign setup and handover. Once the campaign has been completed, tested, and handed over with the required documentation and Loom video, the project will be considered finished.
Please do not apply if you are only looking for long-term employment or ongoing monthly management work.