IT Marketing Specialist for Lead Generation

Job ID: 40245565

Budget: £20 – £250 GBP

Job Description:

Westferry Tech is a growing IT company seeking an experienced Marketing Specialist to lead and execute our overall marketing strategy.

We are looking for someone who understands the IT industry and can manage complete marketing activities — from brand positioning to lead generation and digital campaigns.

This is a results-driven role with performance-based incentives.

Key Responsibilities:

Develop and execute overall marketing strategy

Lead generation (B2B and B2C if applicable)

Social media marketing (LinkedIn, Facebook, Instagram, etc.)

SEO & website optimization

Paid advertising (Google Ads, LinkedIn Ads, Meta Ads)

Email marketing campaigns

Content strategy (blogs, case studies, landing pages)

Brand awareness & positioning

Market research & competitor analysis

Analytics tracking and performance reporting

Requirements:

3+ years experience in IT / software / tech marketing

Proven track record of generating leads or increasing revenue

Strong digital marketing knowledge

Experience with marketing tools (Google Analytics, Meta Ads, LinkedIn Campaign Manager, etc.)

Strategic thinker with execution skills

Excellent English communication

Compensation:

This role includes performance-based compensation.

We offer:

Base pay (hourly or milestone-based)

Performance bonuses based on:

Qualified leads generated

Conversions

Revenue targets

High performers will have uncapped earning potential.

To Apply:

Please include:

Your experience in IT marketing

Examples of results you’ve achieved

Your proposed strategy for growing an IT company

Your preferred compensation structure