Local SEO Lead-Gen Overhaul

My main focus is to turn our local visibility into a steady stream of qualified leads. I already have a Google My Business profile and several listings in local directories, but both are under-optimised and not pulling their weight.

Here’s what I need done:
• Audit the current Google My Business profile and each directory listing, flagging gaps in NAP consistency, categories, photos, posts, and keywords.
• Optimise everything—titles, descriptions, service areas, attributes, images, and any schema or UTM tracking that will help convert searches into calls or form fills.
• Build out any high-value local directory listings we’ve missed and clean up duplicates to avoid citation noise.
• Provide a short action report when finished so I can track what was changed and how to maintain momentum.

Success for me is simple: noticeable ranking lifts in the local map pack and more inbound enquiries from people in our service area. If you’ve got the tools and proven tactics to make that happen, let’s get started.