Local Growth Specialist for Lead Generation
Budget: $15 – $25 USD
Job Title: Local Growth Expert (PPC, Google Guarantee & Local SEO)
Project Goal
We are looking for a high-level Lead Generation Specialist to scale our local service business. Our primary objective is to reach a consistent volume of 20+ qualified leads per day through a combination of Google Local Services Ads (LSA), Google Ads (PPC), and Local Map Pack optimization.
Scope of Work
Google Guarantee (LSA) Management: Set up and manage the "Google Guaranteed" badge (Local Services Ads) to ensure we appear at the very top of search results and only pay for valid leads.
PPC & Google Ads: Build and manage high-conversion Search campaigns targeting local high-intent keywords. This includes A/B testing ad copy and negative keyword management to reduce wasted spend.
Local SEO & Google Maps: Optimize our Google Business Profile (formerly GMB) to dominate the "Local 3-Pack." Focus on increasing reviews, local citations, and proximity rankings.
Website Optimization: Fix and "harden" our website for conversions. This includes improving mobile speed, adding clear Call-to-Actions (CTAs), and creating dedicated landing pages for ad traffic.
Tracking & Attribution: Set up end-to-end tracking (CallRail, Google Analytics 4) so we know exactly which ad or keyword generated each lead.
Required Experience
Proven Track Record: You must show evidence of managing accounts that generate high-volume daily leads (15+ per day).
Local Service Niche Expertise: Experience in industries like [Insert your industry, e.g., Plumbing, Legal, HVAC, or Roofing] is highly preferred.
Technical SEO & CRO: Ability to make website changes that directly improve conversion rates.
Verification Expert: Knowledge of the Google Guarantee/LSA screening and background check process.
Timeline & Budget
Type: Ongoing Monthly Retainer.
Budget: [Insert your monthly management fee range] + Ad Spend.
Goal: Reach the 20 leads/day milestone within the first [e.g., 30–60] days.
How to Apply
Please provide the following:
A brief summary of a local project where you successfully scaled lead volume.
Which tools you use for call tracking and lead management.
Your initial thoughts on what it would take (budget/strategy) to hit 20 leads/day in our specific industry.
Project Goal
We are looking for a high-level Lead Generation Specialist to scale our local service business. Our primary objective is to reach a consistent volume of 20+ qualified leads per day through a combination of Google Local Services Ads (LSA), Google Ads (PPC), and Local Map Pack optimization.
Scope of Work
Google Guarantee (LSA) Management: Set up and manage the "Google Guaranteed" badge (Local Services Ads) to ensure we appear at the very top of search results and only pay for valid leads.
PPC & Google Ads: Build and manage high-conversion Search campaigns targeting local high-intent keywords. This includes A/B testing ad copy and negative keyword management to reduce wasted spend.
Local SEO & Google Maps: Optimize our Google Business Profile (formerly GMB) to dominate the "Local 3-Pack." Focus on increasing reviews, local citations, and proximity rankings.
Website Optimization: Fix and "harden" our website for conversions. This includes improving mobile speed, adding clear Call-to-Actions (CTAs), and creating dedicated landing pages for ad traffic.
Tracking & Attribution: Set up end-to-end tracking (CallRail, Google Analytics 4) so we know exactly which ad or keyword generated each lead.
Required Experience
Proven Track Record: You must show evidence of managing accounts that generate high-volume daily leads (15+ per day).
Local Service Niche Expertise: Experience in industries like [Insert your industry, e.g., Plumbing, Legal, HVAC, or Roofing] is highly preferred.
Technical SEO & CRO: Ability to make website changes that directly improve conversion rates.
Verification Expert: Knowledge of the Google Guarantee/LSA screening and background check process.
Timeline & Budget
Type: Ongoing Monthly Retainer.
Budget: [Insert your monthly management fee range] + Ad Spend.
Goal: Reach the 20 leads/day milestone within the first [e.g., 30–60] days.
How to Apply
Please provide the following:
A brief summary of a local project where you successfully scaled lead volume.
Which tools you use for call tracking and lead management.
Your initial thoughts on what it would take (budget/strategy) to hit 20 leads/day in our specific industry.
Related categories:
Internet Marketing
SEO
Link Building
Search Engine Marketing
PPC Marketing
Lead Generation
A/B Testing
Google Ads