LinkedIn Lead Generation Manager
Budget: $1,500 – $3,000 AUD
I run a specialist recruiting firm and need a digital marketer who can turn LinkedIn into a steady pipeline of qualified leads. The single, clear objective is lead generation, including brand-building and general traffic though these are secondary to filling the calendar with decision-makers ready to talk recruitment.
The work centres on LinkedIn. Other channels may be explored later, yet every strategy, post and campaign you plan should first answer the question, “Will this attract and convert prospects on LinkedIn?”
Content variety is essential. I want to see a balanced mix of long-form articles or blog posts that showcase thought leadership, short videos or live webinars that spark real-time engagement, and eye-catching infographics or images that travel well across feeds. Each piece needs its own CTA aligned to a funnel that captures and nurtures leads until hand-off to our sales team.
Tracking and refinement matter just as much as creativity. Expect to monitor performance daily, test copy, targeting and creative, and report on key metrics such as connection acceptance rate, cost per lead and meeting-booked ratio. Recommendations for optimisation should be data-driven, not guesswork.
Deliverables
• 90-day LinkedIn lead-generation strategy with persona definitions and funnel mapping
• Weekly content calendar covering articles, videos/webinars and infographics/images
• Campaign build-out and ongoing management (organic and, if required, paid)
• Monthly analytics deck summarising results and next-step actions
If you have a proven record turning LinkedIn activity into sales-qualified leads, let’s discuss how quickly we can launch this programme.
The work centres on LinkedIn. Other channels may be explored later, yet every strategy, post and campaign you plan should first answer the question, “Will this attract and convert prospects on LinkedIn?”
Content variety is essential. I want to see a balanced mix of long-form articles or blog posts that showcase thought leadership, short videos or live webinars that spark real-time engagement, and eye-catching infographics or images that travel well across feeds. Each piece needs its own CTA aligned to a funnel that captures and nurtures leads until hand-off to our sales team.
Tracking and refinement matter just as much as creativity. Expect to monitor performance daily, test copy, targeting and creative, and report on key metrics such as connection acceptance rate, cost per lead and meeting-booked ratio. Recommendations for optimisation should be data-driven, not guesswork.
Deliverables
• 90-day LinkedIn lead-generation strategy with persona definitions and funnel mapping
• Weekly content calendar covering articles, videos/webinars and infographics/images
• Campaign build-out and ongoing management (organic and, if required, paid)
• Monthly analytics deck summarising results and next-step actions
If you have a proven record turning LinkedIn activity into sales-qualified leads, let’s discuss how quickly we can launch this programme.
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Lead Generation