LinkedIn Lead Generation Campaign

Job ID: 40378895

Budget: £20 – £250 GBP

I’m ready to launch a tightly focused LinkedIn campaign with one clear objective: converting business professionals into qualified leads. I already know that long-form, insight-driven articles resonate best with this audience, so the plan is to build the entire funnel around that content format—organic posts, sponsored updates, and article-gated lead magnets all pointing toward a concise, trackable conversion point.

Here’s what I need from you: strategy, execution, and optimisation rolled into one seamless workflow. That means shaping a content calendar of authority-building articles, configuring Campaign Manager and Sales Navigator to reach decision-makers, writing the ad copy that drives clicks, and continually refining targeting, bids, and creative through LinkedIn’s analytics so cost-per-lead trends down over time. If video or infographic assets later prove valuable, I’m open to weaving them in, but for launch the campaign will live and breathe through compelling articles.

I’ll measure success by the volume and quality of leads captured in our CRM, supported by transparent reporting on impressions, CTR, and conversion rate. If you have proven experience turning LinkedIn articles into pipelines and can back it up with data, let’s make this campaign a high-performing reality.