LinkedIn Lead Generation Campaign
Budget: £18 – £36 GBP
I run a UK-based information governance consultancy that works exclusively with Further and Higher Education institutions. We already understand our market and have proof-of-concept clients; what we lack is a predictable stream of new, highly qualified prospects.
My preference is to achieve this through social media campaigns—specifically LinkedIn. I’m interested in someone who can take full advantage of LinkedIn Sales Navigator: building targeted lists of decision-makers within universities and colleges, crafting outreach sequences that resonate with their data-governance pain points, and nurturing those contacts until they are ready to book a discovery call with me.
Key deliverables
• Set up or refine Sales Navigator filters to surface prospects inside UK Higher and Further Education institutions (e.g., CIOs, Heads of Data Protection, Records Managers).
• Create and manage a four-week outreach sequence (connection request, value-driven follow-ups, and call invitation messages) that reflects our tone of voice and sector expertise.
• Produce or repurpose relevant content—articles, insights, or short posts—to support the outreach and keep our brand visible.
• Provide weekly KPI tracking (connection acceptance rate, response rate, call bookings) and clear recommendations for continuous improvement.
Success will be measured by the number of booked calls with qualified education-sector prospects. If you have a proven track record with LinkedIn lead generation—ideally inside regulated or B2B-consulting niches—let’s talk about how you would approach this and the timelines you can commit to.
My preference is to achieve this through social media campaigns—specifically LinkedIn. I’m interested in someone who can take full advantage of LinkedIn Sales Navigator: building targeted lists of decision-makers within universities and colleges, crafting outreach sequences that resonate with their data-governance pain points, and nurturing those contacts until they are ready to book a discovery call with me.
Key deliverables
• Set up or refine Sales Navigator filters to surface prospects inside UK Higher and Further Education institutions (e.g., CIOs, Heads of Data Protection, Records Managers).
• Create and manage a four-week outreach sequence (connection request, value-driven follow-ups, and call invitation messages) that reflects our tone of voice and sector expertise.
• Produce or repurpose relevant content—articles, insights, or short posts—to support the outreach and keep our brand visible.
• Provide weekly KPI tracking (connection acceptance rate, response rate, call bookings) and clear recommendations for continuous improvement.
Success will be measured by the number of booked calls with qualified education-sector prospects. If you have a proven track record with LinkedIn lead generation—ideally inside regulated or B2B-consulting niches—let’s talk about how you would approach this and the timelines you can commit to.