LinkedIn Lead Gen Campaign Setup

This project involves setting up and optimising a LinkedIn Ads campaign that attracts qualified leads for my Training and Coaching services aimed at corporate professionals. I already have a defined offer; what’s missing is a conversion-focused presence on LinkedIn that reliably feeds my sales funnel.

Scope of work
• Configure a new campaign in LinkedIn Campaign Manager, selecting the most effective objective and ad formats for lead generation (e.g., Lead Gen Forms).
• Build precise targeting around corporate professionals, refining by seniority, industry and company size so the ads speak directly to decision-makers.
• Craft (or fine-tune) compelling ad copy, imagery and calls-to-action that highlight the value of our coaching programmes.
• Set up tracking and analytics—Insight Tag, custom conversions and UTM parameters—so every click and form submission is measurable.
• Launch, monitor and iterate daily for the first week, then continue optimisation (bids, budgets, creatives, audience segments) to lower CPL while keeping lead quality high.

Acceptance criteria
– Campaign is live and fully tracked inside Campaign Manager and Google Analytics.
– Minimum of two creatives A/B tested per audience segment.
– Weekly performance report showing impressions, clicks, form fills and cost-per-lead, with actionable next steps.

Timeline
The campaign needs to be up and running ASAP, so rapid turnaround and clear communication are essential.