LinkedIn B2C Lead Gen Campaign

We are looking for an experienced LinkedIn Ads Specialist to plan, launch, and optimize a lead generation campaign for our prestigious Rashtriya Ratan Puraskar 2026 Award Ceremony.

The primary objective is to generate high-quality nominations and registrations from professionals, academicians, entrepreneurs, industrialists, doctors, researchers, social workers, and other distinguished individuals across India.

Scope of Work
Develop a complete LinkedIn advertising strategy focused on lead generation.
Identify and target the right audience based on industry, job title, experience, education, and interests.
Create compelling ad copy, headlines, and creative recommendations.
Set up and manage LinkedIn Campaign Manager.
Configure LinkedIn Lead Generation Forms for maximum conversion.
Install and verify LinkedIn Insight Tag (if required) for tracking and retargeting.
Create multiple campaigns and perform A/B testing.
Monitor and optimize campaigns daily to reduce Cost Per Lead (CPL) and improve conversion rates.
Implement retargeting strategies for website visitors and engaged users.
Provide weekly performance reports with insights and recommendations.
Suggest improvements to increase qualified nominations and registrations.
Campaign Goal

Generate qualified leads for:

Award Nominations
Event Registrations
Sponsorship Opportunities
Partnership Enquiries
Target Audience
Vice Chancellors
Professors & Academicians
Researchers & Scientists
Doctors & Healthcare Professionals
Entrepreneurs & Business Leaders
CEOs, Directors & CXOs
Industrialists
Government Officials
Educationists
Social Workers & NGOs
Professionals with significant achievements
Deliverables
Complete campaign setup
Audience research and targeting
Lead Generation Form creation
Ad creatives and copy suggestions
Campaign optimization
Weekly performance reports
Recommendations for scaling successful campaigns
Required Skills

The freelancer should have:

Proven experience managing successful LinkedIn Lead Generation campaigns.
Strong knowledge of LinkedIn Campaign Manager.
Experience with B2B and professional audience targeting.
Expertise in conversion optimization, retargeting, and A/B testing.
Ability to generate quality leads while maintaining an efficient advertising budget.

We are looking for a freelancer who can help us maximize qualified nominations and registrations for Rashtriya Ratan Puraskar 2026 and deliver measurable results through a professionally managed LinkedIn advertising campaign.