LinkedIn Lead-Gen Ads Guidance

Job ID: 39831555

Budget: $15 – $25 USD

I need a clear, step-by-step walkthrough of setting up a LinkedIn lead-generation campaign that uses Text ads and targets prospects by industry. I already have a LinkedIn Campaign Manager account; what I lack is the practical guidance to structure everything correctly and optimise performance from day one.

During a live call (screen-share preferred), please show me how to:
• create the campaign and ad group, selecting Text ads as the format
• build an industry-based audience, refine exclusions, and estimate reach
• craft compelling ad copy, choose strong CTAs, and set initial bids/budgets
• add the Insight Tag, define conversion tracking, and verify events
• launch, monitor early metrics, and interpret the reporting dashboard
• plan simple A/B tests and iterative optimisations for lower CPL

After the session, I’ll need a concise checklist or mini-guide summarising each step so I can repeat the process independently.

If you’ve successfully generated leads with LinkedIn Text ads before and can explain the logic behind every setting, let’s schedule the walkthrough.