B2B LinkedIn Lead Campaign

I need a LinkedIn Ads specialist who can design and manage a lead-generation campaign aimed squarely at company decision-makers within the technology sector. From audience segmentation to creative development, I’m looking for end-to-end support that will put high-quality prospects straight into our CRM.

You’ll start by sharpening the targeting so we consistently reach CTOs, CIOs, product heads, and other senior tech stakeholders. After that, I’ll rely on you to build compelling Sponsored Content or Message Ads, set up the conversion tracking, launch the campaign, and keep refining it through data-driven A/B tests. Clear weekly reporting on CPL, click-throughs, and conversion quality is essential so we know exactly what’s working and why.

Deliverables I expect:
• Campaign architecture and audience build in LinkedIn Campaign Manager
• Two to three ad variants with copy, imagery, and headline suggestions
• Proper tracking—UTM parameters and LinkedIn Insight Tag configuration
• Ongoing optimisation for at least four weeks, with a summary report every seven days

If you have a track record of extracting leads from tech decision-makers on LinkedIn, I’d love to hear how you’ll tackle this and see relevant case studies or metrics that prove it.