LinkedIn Campaign for Accounting Leads
Budget: ₹12,500 – ₹37,500 INR
I want to reach more small-business owners who need day-to-day accounting support, and I’ve chosen LinkedIn as the single channel for this push. What I need is a well-planned, well-executed LinkedIn campaign that attracts and converts those prospects into discovery calls with my firm.
The assignment covers everything from crafting catchy, compliant copy to defining the audience filters inside Campaign Manager or Sales Navigator. Strong knowledge of LinkedIn’s ad formats, posting cadence, and lead-gen forms will be essential, as I’m focusing solely on small businesses and expect clean, actionable leads rather than vanity metrics.
Deliverables
• Two to three attention-grabbing post or ad variations, optimized for small-business decision-makers
• A clear audience setup (industry, company size, geography) ready to import into LinkedIn
• Step-by-step launch plan, including recommended budget allocation and daily/weekly optimization tasks
• A simple performance dashboard or report template so I can track reach, clicks, and—most important—qualified enquiries
Once the posts are live, I’ll review the first round of metrics within five business days. If the numbers show we’re reaching the right audience but conversions lag, I’ll provide quick feedback so you can refine messaging or targeting. My measure of success is a steady stream of small-business owners booking introductory calls, so creative thinking around hooks and offers is welcome.
The assignment covers everything from crafting catchy, compliant copy to defining the audience filters inside Campaign Manager or Sales Navigator. Strong knowledge of LinkedIn’s ad formats, posting cadence, and lead-gen forms will be essential, as I’m focusing solely on small businesses and expect clean, actionable leads rather than vanity metrics.
Deliverables
• Two to three attention-grabbing post or ad variations, optimized for small-business decision-makers
• A clear audience setup (industry, company size, geography) ready to import into LinkedIn
• Step-by-step launch plan, including recommended budget allocation and daily/weekly optimization tasks
• A simple performance dashboard or report template so I can track reach, clicks, and—most important—qualified enquiries
Once the posts are live, I’ll review the first round of metrics within five business days. If the numbers show we’re reaching the right audience but conversions lag, I’ll provide quick feedback so you can refine messaging or targeting. My measure of success is a steady stream of small-business owners booking introductory calls, so creative thinking around hooks and offers is welcome.