Lead Generation for Software Firm

I need a results-oriented team that can take full ownership of lead generation for my custom software development company. The immediate focus is the North American market, and I want to tap into trade shows and industry events to uncover genuine prospects, book meetings, and feed our sales pipeline with qualified opportunities.

Here’s what I’m looking for:
• Research and shortlist relevant tech and business events across the United States and Canada that attract decision-makers needing outsourced development.
• Secure speaking slots or exhibitor space when feasible, and manage all pre-event logistics such as booth requirements, collateral coordination, and badge registrations.
• Drive pre-show outreach: build a targeted attendee list, craft concise email or LinkedIn invitations, and schedule on-site meetings for our senior engineers or sales reps.
• Provide on-the-ground or virtual support during the event—coordinating calendars, handling follow-ups, and capturing detailed notes on each conversation.
• Execute post-show nurturing: send recap emails, track responses, qualify interest levels, and hand off warm leads with full contact details, company info, pain points, and next-step recommendations.

Success means a clear calendar of booked appointments and a documented list of sales-ready leads. Familiarity with event platforms like Eventbrite, LinkedIn Events, HubSpot, or similar CRM tools is a plus. If your team knows how to turn trade show buzz into signed projects, let’s talk—this could become an ongoing engagement.