B2B Lead Generation for HVAC Industry

We’re a performance-based lead generation agency working with clients in the commercial HVAC industry. Our job is to drive qualified leads to their calendars — and we’re looking for a reliable freelance lead generation specialist to help scale outreach campaigns.

You’ll work alongside our internal team to research leads, run cold email campaigns, and (ideally) assist with warm follow-ups — including cold calls if you're comfortable.

What You'll Be Doing:
Research and build highly targeted B2B lead lists (facility managers, property owners, ops directors, etc.)

Write, test, and launch cold email campaigns inside our tools

Track campaign metrics and optimize based on reply rates & conversions

Monitor and flag warm replies for client follow-up

(Bonus) Make light cold calls or follow-ups to warm leads when needed

Ideal Skills & Experience:
Experience running cold email campaigns for B2B (especially in HVAC, home services, or facilities)

Familiarity with tools like Instantly, Lemlist, Smartlead, Mailshake, etc.

Proficient in list sourcing via Apollo, Sales Navigator, ZoomInfo, or manual scraping

Strong written English — can write natural, personalized cold emails

Detail-oriented and consistent with campaign tracking

(Bonus) Comfortable jumping on the phone to call warm or cold leads

Please bring a list of your case studies that you've done so far.

Tools We Use (You’ll Need to Be Comfortable With):
Instantly.ai or similar email tools

Google Sheets or Notion

Apollo, Clay, or manual research

Slack or email for internal updates

Requirements:
Available 10–20 hours per week to start

Responsive communication and respect for deadlines

Able to work independently and deliver clean, organized output

Willing to work under a white-label arrangement (we serve the clients — you support the backend)

To Apply:
Please send:

A short intro about your experience with cold email + B2B lead generation

Tools you’ve worked with

Types of industries you’ve worked in (bonus if HVAC or related)

Cold email results you’ve generated (reply rates, booked meetings, etc.)

Whether you're comfortable making cold calls or prefer email-only