B2C Lead Generation for EdTech
Budget: ₹600 – ₹1,500 INR
I run a young EdTech startup and I’m ready to ramp up enrolments by bringing in a steady flow of qualified contacts. The primary audiences I want to reach are potential students and their parents, so every tactic should speak to one or both of those groups.
You’ll spearhead three core channels:
• Social media campaigns on Facebook and Instagram, using paid ads, organic posts, and community engagement to spark interest and collect opt-in details.
• Targeted email marketing funnels that nurture cold traffic into warm leads, with clear tracking of open and conversion rates.
• Light SEO work—on-page tweaks, keyword guidance, and simple content suggestions—to capture search intent around online learning, career up-skilling, and exam prep.
Deliverables I expect each week:
1. A spreadsheet (CSV or Google Sheet) of new leads with names, contact info, source channel, and brief qualification notes.
2. A short performance report outlining spend (where applicable), reach, CTR, and conversion metrics, plus next-step recommendations.
3. Creative assets or copy drafts you produced so I can reuse or iterate on them.
Success will be measured by the quantity of verified leads and their cost per acquisition trending downward over time. If you’re comfortable juggling Facebook Ads Manager, Instagram insights, basic email automation tools, and simple SEO checklists, this should be a smooth collaboration. Let’s grow the funnel and fill more virtual classrooms together.
You’ll spearhead three core channels:
• Social media campaigns on Facebook and Instagram, using paid ads, organic posts, and community engagement to spark interest and collect opt-in details.
• Targeted email marketing funnels that nurture cold traffic into warm leads, with clear tracking of open and conversion rates.
• Light SEO work—on-page tweaks, keyword guidance, and simple content suggestions—to capture search intent around online learning, career up-skilling, and exam prep.
Deliverables I expect each week:
1. A spreadsheet (CSV or Google Sheet) of new leads with names, contact info, source channel, and brief qualification notes.
2. A short performance report outlining spend (where applicable), reach, CTR, and conversion metrics, plus next-step recommendations.
3. Creative assets or copy drafts you produced so I can reuse or iterate on them.
Success will be measured by the quantity of verified leads and their cost per acquisition trending downward over time. If you’re comfortable juggling Facebook Ads Manager, Instagram insights, basic email automation tools, and simple SEO checklists, this should be a smooth collaboration. Let’s grow the funnel and fill more virtual classrooms together.