Lead Generation Workflow Upgrade

I want to streamline my sales-and-marketing pipeline so I capture more qualified leads with less manual effort. Right now the hand-offs between outreach, follow-up, and conversion are patchy, and I’m sure I’m leaving revenue on the table.

Here’s what I’m looking for:
• Map my current lead-generation steps and pinpoint bottlenecks or drop-off points.
• Recommend practical fixes—automation, CRM tweaks, sharper landing-page flows, or smarter email sequences—that shorten response time and boost conversion.
• Set up or configure any chosen tools (for example HubSpot, Mailchimp, Zapier, Google Sheets) and show me how to track key metrics.
• Deliver a concise playbook outlining the new workflow, KPIs to watch, and next steps for scaling.

If you’ve improved lead pipelines before and can back it up with data, I’d love to see how you would tackle this.