Lead Generation & Social Content Creation
Budget: ₹12,500 – ₹37,500 INR
I run iCredy.ca and I’m ready to scale our reach among small-business owners. I need a marketing partner who can do two things in tandem:
1. Drive qualified small-business leads into our pipeline.
2. Produce conversion-oriented social media content that positions iCredy.ca as the go-to credential verification Partner.
Scope of work
• Plan and execute a repeatable lead-gen funnel aimed squarely at Canadian small businesses—think audience research, compelling offers, landing pages and basic tracking.
• Create platform-specific posts, short videos or reels, and ad creatives for Facebook, Instagram and LinkedIn. Captions, hashtags, CTAs and simple motion graphics are all part of the package.
• Align messaging with our brand voice and keep visuals on brand; I’ll supply logos, colour codes and past examples.
• Recommend tools or automations (e.g., Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Canva, Adobe, Hootsuite) that streamline delivery and reporting.
Deliverables & milestones
– 30-day social content calendar with post mock-ups for the three platforms.
– A lead-capture landing page or form integrated with our CRM/email list.
– Weekly performance snapshot: reach, engagement, CPL and top-performing creative.
Acceptance criteria
• Content approved at least three days before scheduled publishing.
• Cost-per-lead and ad relevance scores tracked and shared weekly.
• Graphics meet supplied brand guidelines and display properly on all three platforms.
If you can blend strategic targeting with creative execution and iterate based on data, let’s talk details.
1. Drive qualified small-business leads into our pipeline.
2. Produce conversion-oriented social media content that positions iCredy.ca as the go-to credential verification Partner.
Scope of work
• Plan and execute a repeatable lead-gen funnel aimed squarely at Canadian small businesses—think audience research, compelling offers, landing pages and basic tracking.
• Create platform-specific posts, short videos or reels, and ad creatives for Facebook, Instagram and LinkedIn. Captions, hashtags, CTAs and simple motion graphics are all part of the package.
• Align messaging with our brand voice and keep visuals on brand; I’ll supply logos, colour codes and past examples.
• Recommend tools or automations (e.g., Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, Canva, Adobe, Hootsuite) that streamline delivery and reporting.
Deliverables & milestones
– 30-day social content calendar with post mock-ups for the three platforms.
– A lead-capture landing page or form integrated with our CRM/email list.
– Weekly performance snapshot: reach, engagement, CPL and top-performing creative.
Acceptance criteria
• Content approved at least three days before scheduled publishing.
• Cost-per-lead and ad relevance scores tracked and shared weekly.
• Graphics meet supplied brand guidelines and display properly on all three platforms.
If you can blend strategic targeting with creative execution and iterate based on data, let’s talk details.