Lead Generation Marketing Executive
Budget: ₹12,500 – ₹37,500 INR
Your core mission is simple: deliver a steady stream of qualified leads our sales team can convert. I want you to concentrate on two complementary channels—social media and email marketing.
On the social side, all activity should revolve around Twitter and LinkedIn. Craft organic posts, schedule timely thought-leadership threads, run targeted ads, and jump into relevant conversations to position our solution where decision-makers already spend time. Pair that with a well-structured email engine: build segmented lists, write persuasive sequences, A/B-test subject lines, and optimise send times so every message lands when prospects are most receptive.
I will provide brand guidelines, past campaign data, and full access to our ESP (MailerLite) plus social dashboards (Hootsuite). You translate that into an actionable 90-day plan, execute week by week, and track performance in Google Analytics and HubSpot, refining tactics as insights surface.
Acceptance criteria
• 30 qualified demo requests per month by the end of month two
• Cost-per-lead documented and trending downward each month
• Friday reports summarising social impressions, CTR, email open/reply rates, and next-step recommendations
Expected deliverables
• 90-day channel plan with KPIs
• Monthly content calendar covering Twitter, LinkedIn, and email drops
• Creative assets (copy, visuals, ad sets) ready for scheduling or launch
• Weekly performance dashboard in Google Sheets
If you are comfortable with Twitter Ads, LinkedIn Campaign Manager, drip-email tools, and real-time optimisation, we can kick things off as soon as next week.
On the social side, all activity should revolve around Twitter and LinkedIn. Craft organic posts, schedule timely thought-leadership threads, run targeted ads, and jump into relevant conversations to position our solution where decision-makers already spend time. Pair that with a well-structured email engine: build segmented lists, write persuasive sequences, A/B-test subject lines, and optimise send times so every message lands when prospects are most receptive.
I will provide brand guidelines, past campaign data, and full access to our ESP (MailerLite) plus social dashboards (Hootsuite). You translate that into an actionable 90-day plan, execute week by week, and track performance in Google Analytics and HubSpot, refining tactics as insights surface.
Acceptance criteria
• 30 qualified demo requests per month by the end of month two
• Cost-per-lead documented and trending downward each month
• Friday reports summarising social impressions, CTR, email open/reply rates, and next-step recommendations
Expected deliverables
• 90-day channel plan with KPIs
• Monthly content calendar covering Twitter, LinkedIn, and email drops
• Creative assets (copy, visuals, ad sets) ready for scheduling or launch
• Weekly performance dashboard in Google Sheets
If you are comfortable with Twitter Ads, LinkedIn Campaign Manager, drip-email tools, and real-time optimisation, we can kick things off as soon as next week.