Lead Generation Marketing Campaign
Budget: ₹1,500 – ₹12,500 INR
I’m gearing up to run a focused lead-generation push and need a marketer who can own both social media and search-engine channels from strategy through execution. The primary metric for success will be the number of qualified leads we capture, so every action—from creative to bidding strategy—has to tie back to that goal.
On social media, short-form video will be the hero format. I’ll provide brand guidelines, past creative assets, and product details; you’ll turn them into thumb-stopping videos, write the copy, schedule posts, and optimise paid placements. Platform choice is open as long as it aligns with lead volume and cost-per-lead targets; expect to test and iterate quickly.
For search, you’ll handle keyword research, craft compelling ad copy, set up conversion-tracked campaigns (Google Ads and, if it makes sense, Bing), and continuously refine targeting and bids. Landing-page tweaks or recommendations are welcome if they improve conversion rates.
Deliverables
• A 90-day channel plan covering both social and search, complete with KPIs
• Ready-to-launch video creatives plus ad copy variations
• Live campaign setup in the respective ad managers with tracking configured
• Weekly performance reports highlighting lead counts, CPL, and optimisation actions
I’m looking for clear communication, data-driven decisions, and the agility to pivot when something isn’t performing. If you’ve scaled similar campaigns before and can hit the ground running, let’s talk.
On social media, short-form video will be the hero format. I’ll provide brand guidelines, past creative assets, and product details; you’ll turn them into thumb-stopping videos, write the copy, schedule posts, and optimise paid placements. Platform choice is open as long as it aligns with lead volume and cost-per-lead targets; expect to test and iterate quickly.
For search, you’ll handle keyword research, craft compelling ad copy, set up conversion-tracked campaigns (Google Ads and, if it makes sense, Bing), and continuously refine targeting and bids. Landing-page tweaks or recommendations are welcome if they improve conversion rates.
Deliverables
• A 90-day channel plan covering both social and search, complete with KPIs
• Ready-to-launch video creatives plus ad copy variations
• Live campaign setup in the respective ad managers with tracking configured
• Weekly performance reports highlighting lead counts, CPL, and optimisation actions
I’m looking for clear communication, data-driven decisions, and the agility to pivot when something isn’t performing. If you’ve scaled similar campaigns before and can hit the ground running, let’s talk.