Lead-Generation Marketing Campaign Growth Strategy & Digital Marketing Consultant
Budget: ₹750 – ₹1,250 INR
My goal is to generate a steady flow of qualified leads and move them smoothly into our sales pipeline. To achieve this I want an integrated campaign that works in three places where our prospects spend most of their time: social media, search engines, and their inbox.
Here is what the work involves:
• Strategy & planning – map the buyer journey, define the offer and conversion funnel, select keywords for both SEO and paid search, and outline targeting for paid social.
• Content creation – produce persuasive articles and blogs that can be repurposed across channels; each piece should contain clear calls-to-action that drive visitors to optimised landing pages.
• Channel execution –
– Social media: schedule organic posts and manage paid ads that retarget engaged readers.
– Search engines: publish SEO-friendly blog posts, launch Google Ads and refine them through A/B testing.
– Email marketing: craft lead-capture sequences and nurture drips that warm contacts until they request a demo or quote.
• Tracking & optimisation – set up analytics, lead-scoring rules, and weekly reporting so we can pivot quickly based on performance.
Acceptance criteria
1. Content calendar covering at least four weeks, detailing blog topics, posting dates, and channel distribution.
2. Live campaigns in Facebook/Instagram Ads Manager and Google Ads with agreed targeting and budgets.
3. Email sequence (welcome + three nurture emails) loaded in our ESP and connected to lead forms.
4. Dashboard or shared report that tracks impressions, clicks, cost per lead, and conversion rate in real time.
I will provide brand guidelines, existing personas, and access to our marketing tools. All copy must be original and search-optimised. Let me know your proposed timeline for initial launch and any additional assets you’ll need.
Here is what the work involves:
• Strategy & planning – map the buyer journey, define the offer and conversion funnel, select keywords for both SEO and paid search, and outline targeting for paid social.
• Content creation – produce persuasive articles and blogs that can be repurposed across channels; each piece should contain clear calls-to-action that drive visitors to optimised landing pages.
• Channel execution –
– Social media: schedule organic posts and manage paid ads that retarget engaged readers.
– Search engines: publish SEO-friendly blog posts, launch Google Ads and refine them through A/B testing.
– Email marketing: craft lead-capture sequences and nurture drips that warm contacts until they request a demo or quote.
• Tracking & optimisation – set up analytics, lead-scoring rules, and weekly reporting so we can pivot quickly based on performance.
Acceptance criteria
1. Content calendar covering at least four weeks, detailing blog topics, posting dates, and channel distribution.
2. Live campaigns in Facebook/Instagram Ads Manager and Google Ads with agreed targeting and budgets.
3. Email sequence (welcome + three nurture emails) loaded in our ESP and connected to lead forms.
4. Dashboard or shared report that tracks impressions, clicks, cost per lead, and conversion rate in real time.
I will provide brand guidelines, existing personas, and access to our marketing tools. All copy must be original and search-optimised. Let me know your proposed timeline for initial launch and any additional assets you’ll need.