Lead Generation Engine Optimization
Budget: €30 – €250 EUR
Our German client stocks and sells bright drawn steel and other special profiles. The sales engine is solid in every area except one: social-media-driven lead generation. Right now we post, sponsor and message on platforms like LinkedIn, but engagement is disappointingly low and too few qualified prospects enter the pipeline.
I need a fresh set of expert eyes to diagnose why our current approach underperforms and to deliver an actionable plan that lifts both engagement and the volume of quality inquiries. That means auditing our existing social content, targeting parameters, creative hooks and tracking setup; pinpointing what resonates with purchasing managers and engineers in the steel sector; and detailing practical next steps—whether that’s new content angles, refined audiences, improved offers or better automation.
Success will be judged by a measurable uptick in social engagement (CTR, reactions, meaningful comments) and, ultimately, more qualified leads handed to sales. If you have a proven track record in B2B industrial campaigns, understand the nuances of LinkedIn and similar channels, and can translate data into clear recommendations, I’d like to hear how you would tackle this challenge and what tools you’d bring to the table.
I need a fresh set of expert eyes to diagnose why our current approach underperforms and to deliver an actionable plan that lifts both engagement and the volume of quality inquiries. That means auditing our existing social content, targeting parameters, creative hooks and tracking setup; pinpointing what resonates with purchasing managers and engineers in the steel sector; and detailing practical next steps—whether that’s new content angles, refined audiences, improved offers or better automation.
Success will be judged by a measurable uptick in social engagement (CTR, reactions, meaningful comments) and, ultimately, more qualified leads handed to sales. If you have a proven track record in B2B industrial campaigns, understand the nuances of LinkedIn and similar channels, and can translate data into clear recommendations, I’d like to hear how you would tackle this challenge and what tools you’d bring to the table.