B2C Lead Generation Campaign
Budget: $250 – $750 AUD
I’m ready to scale my B2C customer base and I need an expert who can build and run a cohesive lead-generation engine across Facebook, Instagram, and Google. My priority channels are high-impact social media campaigns paired with solid SEO and content marketing that attracts, nurtures, and converts new prospects into qualified leads.
Here’s how I picture the collaboration:
• Strategy – Audit my current online presence, identify buyer personas, and map a content-and-ad funnel suited to each platform.
• Content & SEO – Produce or repurpose search-optimised articles, short-form social posts, and on-page tweaks that drive organic traffic and engagement.
• Paid Social – Set up and manage Facebook & Instagram Ads (pixel installation, campaign structure, creative, audience targeting, A/B testing).
• Google Visibility – Optimise for search intent, craft high-converting landing pages, and, if needed, run focused Google Ads to capture demand.
• Tracking & Reporting – Implement GA4 and platform analytics, monitor CPL/CPA, and deliver concise weekly performance reports with next-step recommendations.
Acceptance criteria:
1. Campaigns go live within two weeks of project start.
2. Attribution is correctly configured so every lead is traceable to its source.
3. A minimum agreed-upon volume of qualified leads is achieved by the end of the first full month, backed by transparent metrics.
If you have a proven record turning social and search traffic into measurable B2C growth, I’d love to see your plan and relevant case studies.
Here’s how I picture the collaboration:
• Strategy – Audit my current online presence, identify buyer personas, and map a content-and-ad funnel suited to each platform.
• Content & SEO – Produce or repurpose search-optimised articles, short-form social posts, and on-page tweaks that drive organic traffic and engagement.
• Paid Social – Set up and manage Facebook & Instagram Ads (pixel installation, campaign structure, creative, audience targeting, A/B testing).
• Google Visibility – Optimise for search intent, craft high-converting landing pages, and, if needed, run focused Google Ads to capture demand.
• Tracking & Reporting – Implement GA4 and platform analytics, monitor CPL/CPA, and deliver concise weekly performance reports with next-step recommendations.
Acceptance criteria:
1. Campaigns go live within two weeks of project start.
2. Attribution is correctly configured so every lead is traceable to its source.
3. A minimum agreed-upon volume of qualified leads is achieved by the end of the first full month, backed by transparent metrics.
If you have a proven record turning social and search traffic into measurable B2C growth, I’d love to see your plan and relevant case studies.