B2B Lead Generation Campaign
Budget: $30 – $250 USD
My priority is to generate a steady flow of qualified B2B leads and pass them directly to our sales pipeline. To achieve this I need a comprehensive campaign built around two pillars:
• Direct email outreach: craft a persuasive multi-touch sequence, segment my existing prospect list, and set up the send-and-track workflow (HubSpot, Mailchimp or a comparable tool are all fine).
• Social media activation across LinkedIn, Facebook and Instagram: plan and produce short, value-driven posts that link to our lead-capture form and nurture interest through comments and DMs.
For each pillar I will need:
1. Email sequence copy (3–5 touches) with subject lines, preview text and clear CTAs.
2. A two-week content calendar with post copy, suggested imagery ideas and hashtags tailored to each platform.
3. Performance dashboard template that shows open rates, click-throughs, conversions and cost per lead, plus a brief optimisation plan for the next cycle.
The campaign is finished once these items are delivered and ready to deploy, all assets are proof-read and formatted, and tracking links are confirmed to fire correctly.
• Direct email outreach: craft a persuasive multi-touch sequence, segment my existing prospect list, and set up the send-and-track workflow (HubSpot, Mailchimp or a comparable tool are all fine).
• Social media activation across LinkedIn, Facebook and Instagram: plan and produce short, value-driven posts that link to our lead-capture form and nurture interest through comments and DMs.
For each pillar I will need:
1. Email sequence copy (3–5 touches) with subject lines, preview text and clear CTAs.
2. A two-week content calendar with post copy, suggested imagery ideas and hashtags tailored to each platform.
3. Performance dashboard template that shows open rates, click-throughs, conversions and cost per lead, plus a brief optimisation plan for the next cycle.
The campaign is finished once these items are delivered and ready to deploy, all assets are proof-read and formatted, and tracking links are confirmed to fire correctly.