Lead-Gen Social Media Campaign

1. Social Media Management
• Manage and grow Crown Boats’ official accounts (Instagram, LinkedIn, Facebook, TikTok, YouTube).
• Plan a monthly content calendar aligned with the company’s marketing goals.
• Create engaging posts, reels, stories, and short videos showcasing boats, behind-the-scenes, and brand lifestyle.
• Ensure all visuals follow Crown Boats branding (fonts, colors, logo placement, tone of voice).

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2. Content Creation
• Design high-quality graphics (Canva, Photoshop, Illustrator).
• Edit short videos/reels (CapCut, Premiere Pro, After Effects).
• Write engaging captions with strong calls-to-action.
• Produce at least:
• 12–16 posts per month
• 8–10 reels/stories per month

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3. Lead Generation
• Run paid ad campaigns (Instagram, Facebook, Google Ads, LinkedIn).
• Develop targeting strategies for B2C (leisure boat buyers) and B2B (resellers, distributors, tour operators).
• Create landing pages/lead forms to capture contact details.
• Set up retargeting campaigns to reach warm leads.

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4. Engagement & Community Building
• Respond to comments, DMs, and inquiries professionally.
• Engage with relevant communities (boating, luxury lifestyle, eco-friendly brands).
• Identify influencers/partners for collaborations.

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5. Reporting & Analytics
• Provide weekly performance reports (growth, reach, engagement, leads generated).
• Suggest improvements based on data (best posting times, trending content).
• Optimize campaigns for higher ROI on ads.

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6. Deliverables
• Monthly content calendar.
• Scheduled posts & reels across platforms.
• Ad campaigns with reports on spend vs. leads.
• End-of-month summary report.

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7. Required Skills
• Proven experience managing brand social media accounts.
• Strong design & video editing skills.
• Knowledge of paid ads & lead funnels.
• Familiarity with luxury / marine / automotive brands is a plus.